21. The Power of Private Podcasting with Lindsay Padilla

In this episode, we dive deep into the world of private podcasting with our guest, Lindsay Padilla, co-founder of Hello Audio. Lindsay shares her insights on why private podcasts are a game-changer for businesses and how they can be seamlessly integrated into various aspects of your marketing and content delivery.

Key Takeaways:

• Private Podcasts in Business: Lindsay explains the versatility of private podcasts, highlighting their use in lead generation, customer onboarding, and as a unique content delivery method that fits into the busy lives of consumers.
• Ease of Consumption: We discuss the convenience of audio content and how it allows listeners to multitask, fitting into their daily routines like going for walks or commuting.
• Innovative Use Cases: Lindsay shares innovative ways Hello Audio users have leveraged private podcasts, from personalized outreach to investors to creating entire audio-based courses.
• Hello Audio's Origin Story: Lindsay recounts the inception of Hello Audio, born out of frustration with existing content consumption methods and the desire to make audio learning more accessible.
• Business Lessons: Lindsay offers valuable insights into the business side of building a SaaS product, emphasizing the importance of trust in your team and the challenges of development.
• The Future of Private Podcasting: We touch on the growing popularity of private podcasting and how Hello Audio is uniquely positioned to cater to creators and marketers.
• Advice for the Hesitant: For those on the fence about private podcasting, Lindsay encourages giving it a try, citing its ease of creation and the potential to re-energize your marketing efforts.
• Simplicity Over Production: We discuss the shift in value perception, where results and ease of access are becoming more important than high production value.
• Community Engagement: Lindsay highlights the importance of community and how Hello Audio actively listens to user feedback to innovate and improve the platform.

Private podcasting is not just another marketing fad; it's a powerful tool that can transform how you connect with your audience. Whether you're looking to create a new lead magnet or provide value to existing customers, private podcasts offer a personal, convenient, and engaging way to deliver content. With Hello Audio at the forefront, the possibilities are endless, and the ease of use makes it an attractive option for any business owner looking to stand out in a crowded digital space.

Connect with Lindsay and Hello Audio in their FB Community here-> https://www.facebook.com/groups/2304651873081489

And tune into the Launch Your Private Podcast podcast here-> https://podcasts.apple.com/us/podcast/launch-your-private-podcast/id1707893619

And if you are ready to launch your private podcast with my help, head on over to podcastthatpays.com to join us for private podcast week that kicks off next monday!