22. How Private Podcasts Can Help Drive Innovation In Your Business

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Okay, so this is gonna be a really

quick episode number one, because.

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My message is really succinct and I just,

there's something that I need to share

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about private podcasts and your business.

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And then number two, because this is my

third time trying to record it, because,

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you know, sometimes shit happens.

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And so the lesson here is that

sometimes shit happens, and

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especially when it comes to recording.

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I did a whole interview the other day.

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None of it recorded.

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Um.

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Things happen, like these are things

that are pretty expected, especially

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when you're dealing with technology.

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I just, now, when I, the first time I

recorded, tried to record this episode,

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my microphone was on mute, didn't

realize until I was finished totally

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the second time I tried to record it.

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Um, my microphone wasn't plugged

up all the way to the computer.

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Um, so there you go.

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There's that.

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Uh, so anyhow, there's just a little

message of it happens to all of us.

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Just keep going.

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We are in the thick of private

podcast week over and Angie land.

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And if you haven't signed up yet,

go to Podcast.base.com to sign up.

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There's still time.

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You still can get the private stream

and you still have time to listen.

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You can still participate in this

discussion in the group and the,

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we're having a live demo, um, of

actual Hello Audio Lindsay from Hello.

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Hello.

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Audio is going to come

and demo that for us.

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I'm gonna do some Q&A and

a and some coaching live.

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And then I'm going to show you

some behind-the-scenes inside.

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Look, first inside, look at my

new course about private podcasts.

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So go do that if you have it.

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here's the thing that I want to tell you.

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So I.

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In these discussions and in these

questions and, and we've been talking

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about like what our goals are and what

we wanna accomplish and how we wanna use

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private podcasts, those kinds of things.

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I've been really inspired by

everyone's innovation and creativity.

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It really inspired me to start a podcast.

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I'm like, I should start a podcast

that's literally about marketing and how

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people are using marketing creatively in

their business because I think it's so.

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Interesting.

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And I love to see the different

things that people are doing.

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And so the it, it's been really inspiring

and I had a client once who was a launch

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strategist and she told me that, and what

she told me really stuck with me because

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she told me that how she would approach

this with her clients, she would approach.

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What do we do for the launch?

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That question, like, do we do a workshop?

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Do we do a master class?

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Do we do a webinar?

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Do we do a challenge?

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Like what's that launch event gonna

be, that sales event gonna be?

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And her response, and what she

would always say to people is,

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it's not like, let's not just think

about what that is going to be.

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Like, it's not about what the sales

event is going to be, it's about how

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you want people to experience you.

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And for me, I just, that really

stuck with me because it's such a

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powerful way to reframe thinking

about how we create in our business.

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And I think that that really

drives the innovation versus.

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Coming to someone like me and saying,

okay, what have you seen work?

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What?

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What should I do?

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What am I, You know?

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And I think that there's a

time and a place for that.

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Yeah, there's a time and a place.

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Okay, this is how I wanna use it.

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How can I use your information and

expertise to help me create this?

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But I think when we go back to how

do I want someone to experience

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me, how do I want them to feel?

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What do I want this to

accomplish in my business?

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I think it's such a powerful

way to reframe and think

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about how we want to use this.

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I'll give an example.

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One of my clients, um, she's also

in private podcast week, and one of

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the things that she was saying she

wants to use her private podcast for

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is in conjunction with her events.

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Actually two, actually two people,

and I never thought about using

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it this way before because I

have an event and it was like.

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I could use the private podcast too

because there are some things that

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people need to kinda get their, wrap

their minds around before they get

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to the event that's gonna help them

to have more success at the event.

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And she was like, I wanna use

a private podcast for that.

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And I was like, that

is a really cool idea.

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And it's tied to their total

experience of your event, right?

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And I was like, Ooh, that's so cool.

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Plus, after the event, you could have a

private podcast stream, or you could have,

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you could add something to that same.

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Podcast stream after the event.

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So like there's a lead up, there's the

event, and then there's some things that

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they could do after the event or you can

stay in touch or maybe there's like call

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to actions that get them to take the next

step, whatever that is in your experience.

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Right.

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So I thought that was a really

cool idea and something I'm

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gonna still and be incorporating.

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So.

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You could do the same, but I want you

to think about how you want people

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to experience you, and I want you to

keep in mind that audio can be such an

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intimate experience where you get to.

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Form relationships and build

intimacy with your audience.

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Not just nurture them for the sale, but

like how can you truly connect with them?

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And I think when you think

about it in that way, logically,

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what can come next for them?

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How are they experiencing me?

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Are they coming into my Facebook group

and then, you know, I'm giving them

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a private podcast to get to know me.

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Okay, cool.

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Are they coming into, are

they coming to my event?

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And what would, what would enhance that

experience of them experiencing my brand?

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Do they buy my program?

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And then, you know, I, I don't know.

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There's so many different things and

so many ways you could think about it.

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So I wanna encourage your innovation.

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I wanna encourage you to think about

your private podcast as an experience

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and what you want people to experience,

how you wanna build intimacy and

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connection with your audience.

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I think that's a really powerful way.

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And so that's really

what I wanted to share.

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And.

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If you didn't sign up for private

podcast week, go and sign up for

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Private podcast week@podcastatpays.com.

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And if you have a innovative

idea of how to use a private

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podcast, please share it with me.

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Come over to Instagram at angm Jordan

and share with me in my DMS what you

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are thinking about, what your ideas are.

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Maybe we can go back and forth

and I can give you some feedback.

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That would be cool.

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Share 'em in my DMs and I would

love, love, love to hear from you.

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Okay.

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So thank you so much for being here,

and I will see you in the next episode.