23. I'm Quitting

Speaker: 00:00:01

Okay, so I am quitting and not in

the sense of like quitting, going on

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: 00:00:07

sabbatical, you know, burning everything

to the ground, but I will explain.

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: 00:00:13

So I am about to share with you

what is going on with me, what's

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: 00:00:17

going on with my business, why you

should care, if you care, whatever.

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: 00:00:21

I'm just sharing and breaking this down.

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: 00:00:25

So Am I quitting my business?

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: 00:00:27

No, I am quitting a particular

part of my business.

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: 00:00:32

Um, that I originally started due to, uh,

I don't know, because of money pressure.

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: 00:00:43

Um, it was what I was supposed to do.

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: 00:00:47

It just seemed logical.

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: 00:00:49

It, it just one of those

things that just sucked me in.

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: 00:00:53

Um, if you can relate to that, I've

been sucked into a lot of things,

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especially jobs and in roles, um,

because of financial gain, right?

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: 00:01:03

Mostly, and when something looks like

it's good, or that it can make you a

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maximum amount of money, um, it's hard

to resist those things and to really kind

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: 00:01:15

of lean back into what it is, remembering

what it is that you really want.

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So, in about, um.

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I don't know, 2000, I started doing this,

you know, teaching podcasting and getting

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into podcast marketing and about 2018 when

I launched my first podcast and I got to,

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you know, top 1 percent of podcasts and.

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I was making money for my

podcast and people started asking

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me like, how do you do this?

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And I was like, Oh, maybe I

should teach how to do a podcast.

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And so then eventually I pivoted to that.

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And I started just, I started out

with strategy and I started out

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telling people like, okay, here's how

we're going to do your content here.

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Let me help you map all this out for you.

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Here's how you're going

to create a podcast.

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It's going to work for your business.

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: 00:02:04

So I kind of landed on that

angle of podcasting just because

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that's what I was familiar with.

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Let me help you grow your

business with your podcast.

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Let me help you market your

offers with your podcast.

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Right?

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: 00:02:15

And you've heard me, you know, talk

about this and that's who I help.

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I'm not just like out here helping all

the podcasters, even though I, I could,

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but I just kind of stayed in my lane.

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And so I would, I would go and do

these sessions and do these VIP

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days and map out people's podcasts

and map out your entire season.

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How to do this, and this

is your marketing plan.

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And then what would happen is they

would turn around and ask me, they would

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say, oh, well, Angie, um, who do you

know that could produce this for me?

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And I was like, huh?

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Actually, you know, I know a couple

of people, but after a while I

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started thinking like, dang, I feel

like I'm just throwing money away

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because I could just do this part.

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And all of these people who are asking me

this, I could make money by just doing the

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production instead of passing them off to

other people, which is what I was doing.

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And so that's where my journey began

with podcast production, right?

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Prior to that.

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I never didn't have any experience

with how to edit with audio.

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You know, if you know me, you know,

I'm very low tech, low key audio.

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I just make it happen.

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I make it happen regardless.

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And I love the platform of

podcasting because I don't have

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to show up and be on video.

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And this is what that was 1 of the

things that I love the most is that

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I could just show up and do it the

easiest way possible and get it done.

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So, like, trying to be super techie and.

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Of all this equipment and stuff, which

is not aligned with what I wanted to do.

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Okay.

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So I didn't know I

wasn't really into that.

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It wasn't really a producer per se or an

editor, but I was just attracted by this.

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Like, man, I could do this

whole thing for, for people

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and that's how I got into it.

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And in the beginning, I initially

partnered with someone and then I

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decided to take it all in house and

hire a podcast editor to come on team.

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And we have produced lots and lots.

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And launched lots of podcasts,

um, hundreds in the last couple

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of years, and it's been fine.

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It's been great, but.

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It's been draining and not that

I don't have amazing clients.

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I do.

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It's just after, you know, 2023

and just feeling really stuck

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and stagnant in my business.

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Like, a lot of people were

feeling, uh, I know a lot of

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people felt that in the last year.

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And one of the things that I've really

been reflecting on is how do I create

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something that I really love and lean

into the things that I really enjoy about

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business and not create myself a whole

other nine to five, but just for myself.

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Okay.

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That's what I had created.

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I just created a job for myself versus

creating a business that gave me freedom

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and allowed me to use my skills and, um,

and, and show up in a way that I enjoyed.

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Right.

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And so that's kind of where

I have been at and I started

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really thinking about what is it?

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What is it that I really like to do?

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This is one of them.

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This is one of them.

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Like, if I could just sit all day

with a microphone in front of my

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face and talk that I would be happy.

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And I am happy every time I do it.

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I'm so happy.

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And I started just thinking

about and noticing how I felt

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after I did certain things.

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And I started noticing, okay, this is

when I'm feeling most happy and fulfilled.

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So me doing trainings and

workshops lights me up.

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I love it.

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Like I never want to stop me

talking behind a microphone.

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Love it.

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Never, ever want to stop me

doing client deliverables.

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No, ma'am.

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No, ma'am.

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Not that I cannot do it.

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Not that I cannot hire people.

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Um, it's just that that part of

my business does not light me up.

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And I had to really be honest with

myself because it is a big revenue chunk.

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Oh, it's a big chunk of my revenue.

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So coming clean or coming to this

realization and saying I'm quitting

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this is such a big Deal for me, it's I

don't take it lightly and it also feels

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very freeing because it's had me in a

chokehold and I just couldn't figure

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out why I wasn't feeling motivated in

my business anymore and I want to bring

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that up as a point because, you know.

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If you are feeling unmotivated or

stuck, I invite you to really examine

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what you're doing in your business.

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I invite you to really look at are you

really doing things that serve you or that

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that support who you are that support.

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What you enjoy, are you really

doing that in your business?

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Are you really leaning into the

things that you're really good at?

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For instance, I'm good at

this, this I'm good at.

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Okay, I got the gift of gab.

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Am I good at organization and organizing

client projects and answering them all

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in timely manners and getting everything

done in a timely manner and, you know,

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being really organized and do it?

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No, I am not.

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One of the things I did not enjoy about

my, um, job, I call it a corporate job,

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but I just worked in freaking retail.

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One of the things that was really

hard is that I was managing a lot of

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people and that was really draining.

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And so as I was sitting here thinking

about what I want my business to be

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like, one of the things that was a real

source of stress and draining of me

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when I had my job was managing people.

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And I was sitting thinking like, okay,

well I can get this person and this

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person to help me and I can build

this and this is how I'm going to.

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Scale.

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So I was thinking about scaling.

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I'm like, how am I going to scale this

business from, you know, this agency,

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this, where I'm producing podcast,

where I'm having to pay a team and now

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I'm having to, it's a lot of pressure

to have to pay people all the time.

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It's a lot of pressure

to have to keep going.

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It's a lot of it's a lot of

coordination is a lot of work.

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It's a lot of, you know, I have to

keep up my team, keep up with my

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clients, keep up with my marketing.

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Like, it's a lot.

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Right?

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And so I had to really examine, like.

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Is that really what I want to

build and create for myself?

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And on one hand for a while, I did

think that that's what I wanted.

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Like, I wanted to create this

big agency in this big company.

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And the more that I think about it,

the more that I have thought about

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it, it's just not what I want at all.

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And I really desire to simplify.

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And so this is why I've made.

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This decision.

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Angie, what are you doing?

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What are you going to be doing now?

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Um, so basically I have opened

up a new membership from the very

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beginning, from the very beginning,

something from the very beginning

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that I always wanted to do and that I

always believed in was collaboration.

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Was community, and when it comes to

podcasting, how important that is

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to have community and collaboration,

and I always wanted to create that.

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I really wanted to create that.

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And I remember when I was outlining

my production services, I was like,

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yeah, I'm going to have this community

of all these people that I'm doing

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this for blah, blah, blah community.

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It was always a part of it and I

just got so far away from it because.

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Of the production, I had to focus on

other things and I couldn't really focus

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on the thing that I wanted to focus on.

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Okay.

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So I just started a new community

called the podcast collab lab, and

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it's going to house all of my products.

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So every single digital download that I.

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Have created up until now, and I'm

going to create there's several that

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I'm going to create this year podcast

course, a private podcast course.

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That's coming out soon.

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so I'm going to create those and

in all the templates and things

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like that will all be there.

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All the digital downloads.

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And I'm also creating a digital, um.

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Download like a digital shop, but you

can get all of the digital downloads

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in 1 place in the membership.

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And then also, it's all about

collaboration and being together

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and how I'm going to help to foster

that community that collaboration

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and how we're going to grow each

other's podcast together in community.

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So that is what I.

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I'm creating and why I

just want to simplify.

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I want to focus on community.

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I want to focus on helping people with

podcast growth and marketing and strategy.

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And I've even thought about

becoming like a fractional.

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Podcast person for you, like a, like a

fractional CMO, but for your podcast, um,

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Uh, so I've literally thought about that.

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Like I just would let me take one

client and like be this client's person,

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their personal podcast person that does

everything for their podcast and how

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it incorporates into their business.

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So.

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I've, I've also thought about that,

but I'm really focused on creating,

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like, some sustainable income, um,

where I can is more predictable.

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So, which is why, you know, I'm

doing this sort of membership model.

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So, I've really focusing on that and

also just building out things like.

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YouTube and a blog and my podcast, so

that there are evergreen things that

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are working for me over and over and

then just really building out really

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smart systems and funnels around that.

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Right?

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And just really focusing on the simplicity

of, okay, let me create this content once.

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You know, create sit

down, create this video.

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It's going to go for YouTube.

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It's going to go for my podcast.

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It's going to go on a

blog that'll live forever.

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That'll attract me clients.

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What happens when they come?

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They're going to go into this funnel.

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They'll come into like, whatever.

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Right.

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And how do I, how do I

plug all the holes in that?

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Right?

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How do I be more intentional

about the leads that I capture and

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where I'm leading them and really

focusing on that and really having

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some sustainable systems in place.

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Where then, okay, if I want

to play, then I can play.

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So like, if next month I just want

to create a, uh, I don't know,

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like, hey, grow your podcast,

30 day challenge, then I can be

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creative and do that if I want to.

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If I can do one off things like that,

then cool, because I always have this,

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like, really sustainable, stable.

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Business model in the background that

can slowly be growing and growing the

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more monthly recurring revenue, right?

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So that's kind of my thinking behind it

all and the other day I had a call and

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I announced this on the call that I'm

quitting production and someone it was

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on the call they were like wait, like I

was supposed to get production with you

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and She was a message to me privately

that she had messaged me back because

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I had I had made an offer to her I was

like Hey, come do this production package

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with me and I thought she goes to me and

then she answered me twice even followed

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up I never saw the email and so she

thought I goes to her But anyway, so I

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we decided like she was like, oh my god

I just please let me get in before you

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cut this off and I was like, you know

I should probably give other people the

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opportunity to do the same if they want

to work with me and be like Like literally

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: 00:14:14

last call for alcohol like last call.

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: 00:14:16

This is it.

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: 00:14:17

There's no more after this.

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: 00:14:20

So last call, like, I ain't even

dropping links or anything like that.

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: 00:14:25

Like, if you want to, like, come get

at me if you want to work with me,

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: 00:14:30

because I'm not like, this is literally

like, come on, come work with me.

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: 00:14:34

So, if you are a current client,

and you're hearing this and like,

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: 00:14:39

freaking out, like, don't freak out.

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: 00:14:41

I'm not dropping any

of my current clients.

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: 00:14:42

I'm not changing anything.

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: 00:14:45

I'm not going to kick you out.

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: 00:14:46

I'm not like, going to send

you over to anybody else.

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: 00:14:50

Um, I'm just not taking any more clients.

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: 00:14:52

And so eventually.

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: 00:14:55

Eventually, it'll die off, but some people

will probably stay with me for years

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and that's totally fine, um, as of now.

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: 00:15:02

So there's no problem with that, but

yeah, get at me, come find me if you

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: 00:15:09

really want to do production and want

me to launch your podcast with you.

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And um, Yeah.

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: 00:15:14

So moral of the story here is do

what makes you freaking happy.

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I can't tell you how freeing

I have felt since I've just

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made the decision in my head.

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So things haven't even happened yet.

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: 00:15:27

I'm still producing a lot of shows.

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: 00:15:29

I just feel It just feels such

so much confirmation for me that

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this is the right thing for me

because of how good I am free.

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I feel.

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: 00:15:41

So I just wanted to share that with you.

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Um, just from a perspective of, you

know, what's going on personally,

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what's going on in my business.

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: 00:15:51

Um, my thought process behind it.

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: 00:15:53

I don't know if this is really

interesting content or not.

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: 00:15:56

This doesn't really have to do with,

like, helping you grow your podcast.

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Um.

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: 00:16:01

But yeah, so if you, I just encourage you,

if you're feeling like that, to really

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evaluate what's working in your business,

what's not working in your business, and

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just do the thing that makes you happy.

275

: 00:16:13

Like you created this business to be

happy, to have a means of something

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that can support you, and and probably

because it was An option like, I don't

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: 00:16:26

want to say your only option, but the

best option for you, because there

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: 00:16:29

was not a good job option for you.

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: 00:16:31

So anyway, um, do the

things that make you happy.

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: 00:16:35

If you need my help with launching

production and you want to, you

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: 00:16:39

know, work with me, whatever.

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: 00:16:42

Um, hit me up on Instagram, uh, at

Angie M Jordan, or if you just want

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: 00:16:46

to chat about this conversation,

hit me up on Instagram at Angie M

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: 00:16:51

Jordan, and let's chat about it.

285

: 00:16:54

Um, I'll tell you more about what I'm

doing or what I'm thinking, whatever.

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: 00:16:57

I'm an open book.

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: 00:16:58

Um, and I will talk to you next time.