Episode 20
20. Unlocking Your Next Business Evolution Through Podcasting
In this episode, I challenge you to envision the profound impact you could have by speaking directly to your dream clients from your own stage. Imagine the satisfaction of sharing your expertise and witnessing the transformative effect on your audience. This visualization isn't just a fantasy—it's a potential reality that podcasting can offer.
Many entrepreneurs feel stuck in the cycle of social media, where the constant battle with algorithms and the pursuit of quick engagement can lead to burnout. I argue that podcasting is a powerful alternative that can elevate your brand and establish you as a thought leader without the need to chase after fleeting social media metrics.
I discuss how podcasting creates a unique platform for you to share your story, showcase your brilliance, and connect with your audience on a deeper level. It's not just about increasing sales—though that's certainly a part of it—it's about positioning yourself as an authority and making a lasting impact.
I share a client's success story, highlighting how launching a podcast changed the way she was perceived by her network, leading to newfound respect and opportunities. This underscores the potential of podcasting to redefine your professional image and expand your influence.
Finally, I extend an invitation to those ready to step up and play bigger. I offer a VIP weekend in New York City, where we focus on crafting and filming your podcast, providing a full star treatment to kickstart your journey. If you're ready to build your own stage and step into the next evolution of your business, I encourage you to reach out and explore how we can work together to make your podcast a cornerstone of your brand and a catalyst for growth.
Connect with me on Instagram at @AngieMJordan to discuss how we can help you stop playing small and start making the impact you're destined to have. Let's turn your podcasting aspirations into a reality and set the stage for your next big move.
If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com
Follow me on Instagram @angiemjordan
Join us over in my Facebook Group- Launch Grow Explode Your Podcast.
Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
Transcript
You might be in a place where
you just want to be recognized
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:for your freaking brilliance.
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:And you want to not have to compete
with the algorithm and to have to play
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:all these games and post 80 million
times a day and try all these tricks.
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:And I'm here to tell you that
you don't have to do that.
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:I'm here to tell you that you can build
your own stage through, This right here
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:through a podcast, and I'm betting that
podcasting is a lot more of what you're
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:looking for than you think that it is.
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:Okay, so I want you to close your eyes
and I want you to think about how it
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:would feel If all of your ideal clients,
and not just ideal clients, but the
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:people who are dream clients, and not
just because they'll pay you money,
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:but because you care about making an
impact, those people whose lives you
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:know that you can change, those people
who you know that you can help, that
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:you see every day and you're like,
dang, if you just, if you just allow me.
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:Into your world.
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:I can change it and I know I can.
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:I'm so confident in that and just I
want you to just picture all of those
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:people in a room and you are on stage and
these people are there to listen to you.
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:They're engaged in what you're saying.
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:They are having breakthroughs
from what you are talking about.
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:You can tell you can look at their faces
that their beliefs are being shifted.
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:Their minds are being changed.
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:They're stepping into different
versions of themselves.
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:Because of you and you're standing
there on stage being able to
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:deliver this to these people.
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:I want you to think about
how good that would feel.
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:I bet it would feel so good to be
able to have a moment like this.
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:To be able to have your expertise
highlighted, to be able to finally be
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:seen for your brilliance, to finally
be recognized, to have the attention
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:that you know that you deserve and not
because you just are an attention whore,
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:not because you just want attention, but
because you're, you're fucking smart.
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:You're brilliant.
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:You know, your shit, you've spent years
in your craft and you know, you are
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:the shit and people need to hear it.
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:How would that feel?
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:And then I want you to open your eyes.
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:Now I'll come back to this episode.
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:After seeing how that would feel,
and I want to ask you a question.
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:Why haven't you, if that feels so good,
why haven't you built your own stage yet?
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:Why haven't you built this stage
where you can feel like this
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:and you can reach your audience?
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:I think another question I would
ask is what's next for your business?
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:What's next for you and your business?
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:I know that we've been so conditioned
to be on social media and we have had
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:to spend years almost dumbing it down
to get attention on social media.
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:It gets tiring.
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:It gets tiring of doing that every day.
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:And you might be in a place where
you just want to be recognized
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:for your freaking brilliance.
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:And you want to be, to not have to compete
with the algorithm and to have to play all
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:these games and do post 80 million times
a day and try these all these tricks.
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:And I'm here to tell you that
you don't have to do that.
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:I'm here to tell you that you can
build your own stage through, you know,
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:This right here through a podcast,
and then I'm betting that podcasting
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:is a lot more of what you're looking
for than you think that it is.
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:You're looking at podcast as.
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:I'm just getting on this new platform
and I'm just, it's just another way to
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:communicate and it's just this separate
thing outside of my business and you're
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:looking at it as you don't need this
right now or this might not be urgent.
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:Because what's urgent is getting
those quick dopamine hits on social
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:media or getting those cells.
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:And I can't see how a podcast is
going to do that for me right now.
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:And is that the best
thing for me right now?
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:And way to spend my money is
investing in this and why.
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:You might be looking at it like that,
but I'm here to tell you that this shit
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:hits different that this, when you get
behind this mic, the shit hits different.
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:You are just like what in the beginning,
what I asked you to visualize.
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:That's exactly what
you're doing when you are.
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:Behind your mic when you have a podcast
and you have your own platform and you
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:have built your own stage Building this
stage is gonna be the thing that helps
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:you get on more stages Building the
stage is gonna be the thing that helps
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:to position you in that place where
your clients Revere you and view you as
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:the expert Your potential clients are
hanging on every word that you're saying.
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:They looking at you like, dang,
I need to hire this person.
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:this place, this podcasting is more
than just about how do I get more sales?
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:Right?
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:This is about how do I
position myself as the leader?
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:How do I share my thoughts?
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:How am I becoming this thought
leader that I want to become?
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:Because you've been in business
a while and you know what?
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:You know how to get sales.
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:You know that you can go on social
media and you do this launch and
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:you post a bunch of times and you
know, you're sending it to your
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:email list and you can get cells.
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:Okay.
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:We know that we can get cells.
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:This might not be about getting more sales
for you, although I'm going to always talk
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:about that and make it about that for you.
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:I'm going to always make sure that
that's incorporated into this, but
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:that might be why you're bored in your
business because all you're doing,
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:you're in the same place that you were
three years ago in the same cycle in
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:front of the same people when what you
really need to do what might be the
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:next thing for you in your business is.
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:Building your own platform, your
own stage where you are the freaking
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:star because you deserve to be
the star and to be highlighted.
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:Maybe you're bored because
you're doing the same old
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:shit from the same old people.
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:Maybe the next thing for your
business is that book deal.
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:Maybe you want to get more media.
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:Maybe you want to be on actual stages.
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:This, my friends, is how you do that.
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:This is the beginning steps of how
you do that, of how you build this
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:deeper, grand, deeper, wider, more
impactful, more credibility than
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:just, I'm just Facebook, famous.
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:Let's get past the Facebook fame.
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:Let's get past the Instagram fame.
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:Let's put down some real roots.
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:That's what this is about.
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:And you're bored because you've been
doing the same shit over and over,
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:talking to the same people over and over,
and you're not expanding your brand.
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:This is a brand move.
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:This is a thought leader move.
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:This is a building your stage
and staking your claim and and
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:highlighting your brilliance move.
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:And if you're about that, if you're
about that, Then you're going
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:to naturally make more money.
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:You're going to sell shit.
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:People are going to want to be in
your world because you're making
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:these moves that are, are advancing
your brand and advancing who you are.
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:And it's what's next.
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:It's not the same old status quo
of this Facebook fame and this
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:performative trying to perform.
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:You get to be raw and real and show
who you are and lead with what you're
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:really thinking and highlight it
for who you are and what you know.
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:Telling your story.
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:It's a beautiful thing and it creates
connection and it creates a deeper
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:level of trust with your audience.
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:It builds your authority in your
field and what you're doing.
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:It sets you apart as a thought leader.
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:And if that is what you want, then I
invite you to stop playing so small.
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:Stop worrying about what am I
posting on social media every day?
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:Is that really getting you where
you want to go besides the little
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:dopamine hits here and there?
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:What is it that you really
want you to think about it?
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:If you did that exercise in the beginning,
what about that felt so good to you?
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:What is it from that that you want?
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:And is that more of what you
want in the direction that you
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:want to go in your business?
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:Or do you want to stay with the status
quo and continue to do the same thing?
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:Some of us have built ourself on
social media and in our circle so much
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:that like there's nowhere to grow.
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:And I'm not going to say know where
to grow, but the logical, it's
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:time for the logical next step.
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:That's why you're bored.
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:That's why you don't want to post anymore.
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:That's why you're tired of talking
about the same shit over and over,
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:because you're thinking about this in a
clinical way versus thinking about this
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:in a, in a, in a deeper, wider way of.
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:I I'm showcasing my
excellence, my brilliance.
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:I'm telling my story.
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:I'm creating my own stage that
these people who are listening
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:are coming to and soaking this up.
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:Are you ready to play bigger?
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:Are you ready to stop playing smaller?
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:That is what this is about.
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:It positions you differently.
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:I had a client who just launched her
podcast and we were talking, I interviewed
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:her for this podcast actually, and
we were talking about how she, like
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:people who have been in her world
forever, family, friends, whatever,
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:who've been in her world forever and
know what she does and see her posts
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:on social media and never say anything,
never interested, never anything.
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:And the moment that she launched her
podcast, they looked at her different.
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:They, they respected what she was saying.
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:They reached out and said, Hey, that's
really blah, blah, blah, blah, blah.
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:And she's just like, it's so weird.
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:It's so weird that
they, that they do that.
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:But that's one of the phenomenons
that I've been finding that it's been
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:happening is these people who've been in
my world that just never paid attention.
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:Now all of a sudden they're just
like super interested and it's
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:almost like they're proud of me.
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:And they are, they look at me
different, and I'm like, the whole
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:time she was talking, telling, I was
just giggling to myself, because I'm
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:like, that is not a mistake, that
is exactly what this is supposed to
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:do, that is exactly what this does.
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:It positions you differently.
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:It hits differently.
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:Okay, it positions you different.
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:Now they see her as an authority.
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:Now , she's more revered.
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:She's more respected because
she has her own stage and her
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:own platform and it's weird.
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:It's a weird phenomena.
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:I'm not gonna lie.
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:I'm not gonna lie.
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:It's like you're just sitting
here talking behind your mic, but
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:something about it highlights this
like the, the next level in you.
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:Something about it, when you can show
up here and you have people, I mean,
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:I posted a podcast episode today and I
don't have to do anything and hundreds
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:of people will just go and listen.
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:I don't have to turn
tricks for the algorithm.
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:I don't have to have a fancy hook.
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:I don't have to do anything else.
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:If I didn't want to do anything
else, no other social media, nothing.
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:And all I wanted to do was come
to this microphone and talk.
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:I still have an audience of
hundreds, thousands, actually.
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:That, that's actually engaged in listening
to me because I built and created my
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:own platform, my own place to highlight
who I am and what my brilliance is and,
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:and how I can bring that out into the
world and people are listening, right?
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:So what's next for you?
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:What's next in your business?
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:A lot of people look around and, you
know, we were in this place where
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:we want to put out the small fires.
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:We want to, maybe we want to do
the things that are like, we're
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:investing in a marketing funnel.
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:We're investing in us in the sales
thing because that's going to be the
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:instant gratification hit for us.
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:But what about investing in our brand?
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:What about investing in
our thought leadership?
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:What about investing in the
bigger thing that you want to do?
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:What about that?
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:Because I think that that is.
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:And I'm not going to call it the
future, but I think that is the future.
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:I think that is the path forward for
so many that we're resisting because
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:we're used to the same old thing.
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:And we're looking at podcasting
as like, eh, this is just this
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:thing that we do on the side.
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:Instead of this platform in which to
highlight ourselves and you deserve to
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:be highlighted and you deserve that.
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:And if you're trying to be on actual
stages, if you are trying to be in
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:media, if you're trying to reach more
people, this is your logical next step.
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:Stop playing.
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:Stop freaking Right now I am doing
a VIP weekend in New York City where
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:What we're doing is exactly this,
you know, we are coming together,
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:filming someone's podcast in person.
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:It's my first time doing
video, but we're filming it.
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:You're being treated like a star.
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:You get to come, we have a stylist,
you get your hair and makeup.
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:We take video of you photos.
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:We're going to do video clips, but you're
coming and getting treated like that.
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:Like you're about to go out on
stage and then let's create.
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:Right.
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:To put that out in the world.
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:And it's so perfect for the
person who is in this place.
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:And what I would say, you know, to
you is if that feels like you're
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:ready to move into that place,
then let's do this together.
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:You should reach out to me.
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:You should reach out to me and say,
Hey, I'm ready to go to this next level.
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:This is the next evolution of my business.
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:And let's chat how we can get you to
the next evolution of your business,
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:because what currently is happening is
people are feeling burnt out and the
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:shit that they're doing is not working
or the shit that they're doing is, it may
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:be working because we've been doing it
forever, but it's not satisfying anymore.
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:We're feeling tired of it.
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:We're feeling like we want to go bigger
and some of us don't know how and I'm
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:telling you that this could be and is
probably the logical next step for you.
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:So I really want to shift how you think
about starting this podcast, how you think
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:about your current podcast and, and how
important it can be to your business.
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:And your brand and your next level
self and your evolution, the next
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:evolution of your business, because
this can unlock a lot for you.
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:If, if you do it right, if you
do it right, if you work with
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:me, I'm not even going to lie.
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:It could be a big old
fucking waste of time.
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:I'm not going to lie.
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:But I'm the best at what I do.
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:I'm the best at this shit.
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:I'm, I'm, I'm literally
the best at this shit.
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:Nobody thinks about podcasting
in the way that I do.
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:Nobody's going to help you craft
your story the way that I do.
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:Nobody's going to help you create your
content the way that I do, unless they
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:learn from me and they still not me.
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:Nobody's going to be
able to do that for you.
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:It can be a big old waste of time.
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:You need to invest in an expert to help
you get to this next level, to get to
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:this next evolution of your business.
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:Because you deserve that, and that
just might be the thing you need.
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:So, if you're sitting there playing
small, and you could be playing small
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:if you're just being a Facebook,
Facebook famous, you're playing small.
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:It's time to step into a,
a bigger version of you.
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:This is me stepping into
a bigger version of me.
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:This is me stepping into the next
evolution of me and my business.
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:I'm leading here, my example.
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:And I'm stepping in because I know
how valuable what I have to offer is.
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:I know how valuable what I do is I know
that when you come in, it's, it's clear
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:when you come in my, my client that
just launched her podcast, you just.
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:She made her investment back in
the first couple weeks, and then
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:times 20, literally, she made back.
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:And so I know that what I do works and
brings value, but now how do I step
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:into my next level and my evolution?
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:It's not just through building a stage
for myself because I've done that,
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:it's through helping other people build
their stage and stop playing small.
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:It's through helping other
people tell their story.
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:It's through helping other people
use their podcasts as, as a really
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:consistent, driver in their marketing
every week, helping people use their
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:podcasts to position themselves so
that they can get on those stages
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:that they want to get on in real life.
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:Not that this podcast is fake
life, but I know this is virtual.
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:So like, so that they can do that.
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:So they can be considered for
those book deals because you have
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:a story in you that you need to
tell, need to get your stage built.
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:So if this resonated with you, I
would love to hear from you come over
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:to my Instagram at Angie M Jordan.
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:And if you want to scoop up a
VIP weekend, because man, these
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:things are going to be awesome.
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:Come into my DMS.
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:, at Angie.
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:Jordan on Instagram.
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:Tell me what you think about this.
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:How are you feeling?
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:What are you thinking about this episode?
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:Do you want to learn more about
how we can expand your brand, how
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:we can help you grow into this
next evolution of who you are?
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:And let's have a, have a kiki,
let's have a kiki about it.
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:Let's have a chitty chat about it and
see how I can help you to stop playing
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:small, how I can help you position
yourself, where you want to be, how I
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:can help you get that feeling of being
on stage in front of your most dreamy
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:people that you know, that you can help.
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:Cause we've all got work to
do out here in this world.
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:We do.
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:And it's, and it's time to stop hiding
and to step out and actually do the work.
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:So thank you so much for being here
and I will see you in the next episode
