Episode 20

20. Unlocking Your Next Business Evolution Through Podcasting

Published on: 7th February, 2024

In this episode, I challenge you to envision the profound impact you could have by speaking directly to your dream clients from your own stage. Imagine the satisfaction of sharing your expertise and witnessing the transformative effect on your audience. This visualization isn't just a fantasy—it's a potential reality that podcasting can offer.

Many entrepreneurs feel stuck in the cycle of social media, where the constant battle with algorithms and the pursuit of quick engagement can lead to burnout. I argue that podcasting is a powerful alternative that can elevate your brand and establish you as a thought leader without the need to chase after fleeting social media metrics.

I discuss how podcasting creates a unique platform for you to share your story, showcase your brilliance, and connect with your audience on a deeper level. It's not just about increasing sales—though that's certainly a part of it—it's about positioning yourself as an authority and making a lasting impact.

I share a client's success story, highlighting how launching a podcast changed the way she was perceived by her network, leading to newfound respect and opportunities. This underscores the potential of podcasting to redefine your professional image and expand your influence.

Finally, I extend an invitation to those ready to step up and play bigger. I offer a VIP weekend in New York City, where we focus on crafting and filming your podcast, providing a full star treatment to kickstart your journey. If you're ready to build your own stage and step into the next evolution of your business, I encourage you to reach out and explore how we can work together to make your podcast a cornerstone of your brand and a catalyst for growth.

Connect with me on Instagram at @AngieMJordan to discuss how we can help you stop playing small and start making the impact you're destined to have. Let's turn your podcasting aspirations into a reality and set the stage for your next big move.


If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Transcript
Speaker:

You might be in a place where

you just want to be recognized

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for your freaking brilliance.

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And you want to not have to compete

with the algorithm and to have to play

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all these games and post 80 million

times a day and try all these tricks.

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And I'm here to tell you that

you don't have to do that.

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I'm here to tell you that you can build

your own stage through, This right here

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through a podcast, and I'm betting that

podcasting is a lot more of what you're

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looking for than you think that it is.

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Okay, so I want you to close your eyes

and I want you to think about how it

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would feel If all of your ideal clients,

and not just ideal clients, but the

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people who are dream clients, and not

just because they'll pay you money,

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but because you care about making an

impact, those people whose lives you

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know that you can change, those people

who you know that you can help, that

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you see every day and you're like,

dang, if you just, if you just allow me.

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Into your world.

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I can change it and I know I can.

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I'm so confident in that and just I

want you to just picture all of those

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people in a room and you are on stage and

these people are there to listen to you.

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They're engaged in what you're saying.

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They are having breakthroughs

from what you are talking about.

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You can tell you can look at their faces

that their beliefs are being shifted.

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Their minds are being changed.

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They're stepping into different

versions of themselves.

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Because of you and you're standing

there on stage being able to

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deliver this to these people.

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I want you to think about

how good that would feel.

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I bet it would feel so good to be

able to have a moment like this.

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To be able to have your expertise

highlighted, to be able to finally be

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seen for your brilliance, to finally

be recognized, to have the attention

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that you know that you deserve and not

because you just are an attention whore,

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not because you just want attention, but

because you're, you're fucking smart.

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You're brilliant.

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You know, your shit, you've spent years

in your craft and you know, you are

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the shit and people need to hear it.

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How would that feel?

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And then I want you to open your eyes.

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Now I'll come back to this episode.

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After seeing how that would feel,

and I want to ask you a question.

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Why haven't you, if that feels so good,

why haven't you built your own stage yet?

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Why haven't you built this stage

where you can feel like this

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and you can reach your audience?

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I think another question I would

ask is what's next for your business?

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What's next for you and your business?

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I know that we've been so conditioned

to be on social media and we have had

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to spend years almost dumbing it down

to get attention on social media.

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It gets tiring.

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It gets tiring of doing that every day.

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And you might be in a place where

you just want to be recognized

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for your freaking brilliance.

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And you want to be, to not have to compete

with the algorithm and to have to play all

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these games and do post 80 million times

a day and try these all these tricks.

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And I'm here to tell you that

you don't have to do that.

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I'm here to tell you that you can

build your own stage through, you know,

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This right here through a podcast,

and then I'm betting that podcasting

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is a lot more of what you're looking

for than you think that it is.

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You're looking at podcast as.

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I'm just getting on this new platform

and I'm just, it's just another way to

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communicate and it's just this separate

thing outside of my business and you're

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looking at it as you don't need this

right now or this might not be urgent.

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Because what's urgent is getting

those quick dopamine hits on social

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media or getting those cells.

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And I can't see how a podcast is

going to do that for me right now.

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And is that the best

thing for me right now?

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And way to spend my money is

investing in this and why.

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You might be looking at it like that,

but I'm here to tell you that this shit

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hits different that this, when you get

behind this mic, the shit hits different.

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You are just like what in the beginning,

what I asked you to visualize.

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That's exactly what

you're doing when you are.

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Behind your mic when you have a podcast

and you have your own platform and you

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have built your own stage Building this

stage is gonna be the thing that helps

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you get on more stages Building the

stage is gonna be the thing that helps

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to position you in that place where

your clients Revere you and view you as

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the expert Your potential clients are

hanging on every word that you're saying.

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They looking at you like, dang,

I need to hire this person.

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this place, this podcasting is more

than just about how do I get more sales?

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Right?

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This is about how do I

position myself as the leader?

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How do I share my thoughts?

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How am I becoming this thought

leader that I want to become?

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Because you've been in business

a while and you know what?

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You know how to get sales.

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You know that you can go on social

media and you do this launch and

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you post a bunch of times and you

know, you're sending it to your

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email list and you can get cells.

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Okay.

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We know that we can get cells.

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This might not be about getting more sales

for you, although I'm going to always talk

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about that and make it about that for you.

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I'm going to always make sure that

that's incorporated into this, but

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that might be why you're bored in your

business because all you're doing,

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you're in the same place that you were

three years ago in the same cycle in

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front of the same people when what you

really need to do what might be the

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next thing for you in your business is.

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Building your own platform, your

own stage where you are the freaking

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star because you deserve to be

the star and to be highlighted.

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Maybe you're bored because

you're doing the same old

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shit from the same old people.

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Maybe the next thing for your

business is that book deal.

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Maybe you want to get more media.

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Maybe you want to be on actual stages.

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This, my friends, is how you do that.

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This is the beginning steps of how

you do that, of how you build this

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deeper, grand, deeper, wider, more

impactful, more credibility than

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just, I'm just Facebook, famous.

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Let's get past the Facebook fame.

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Let's get past the Instagram fame.

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Let's put down some real roots.

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That's what this is about.

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And you're bored because you've been

doing the same shit over and over,

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talking to the same people over and over,

and you're not expanding your brand.

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This is a brand move.

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This is a thought leader move.

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This is a building your stage

and staking your claim and and

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highlighting your brilliance move.

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And if you're about that, if you're

about that, Then you're going

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to naturally make more money.

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You're going to sell shit.

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People are going to want to be in

your world because you're making

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these moves that are, are advancing

your brand and advancing who you are.

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And it's what's next.

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It's not the same old status quo

of this Facebook fame and this

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performative trying to perform.

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You get to be raw and real and show

who you are and lead with what you're

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really thinking and highlight it

for who you are and what you know.

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Telling your story.

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It's a beautiful thing and it creates

connection and it creates a deeper

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level of trust with your audience.

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It builds your authority in your

field and what you're doing.

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It sets you apart as a thought leader.

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And if that is what you want, then I

invite you to stop playing so small.

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Stop worrying about what am I

posting on social media every day?

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Is that really getting you where

you want to go besides the little

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dopamine hits here and there?

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What is it that you really

want you to think about it?

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If you did that exercise in the beginning,

what about that felt so good to you?

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What is it from that that you want?

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And is that more of what you

want in the direction that you

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want to go in your business?

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Or do you want to stay with the status

quo and continue to do the same thing?

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Some of us have built ourself on

social media and in our circle so much

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that like there's nowhere to grow.

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And I'm not going to say know where

to grow, but the logical, it's

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time for the logical next step.

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That's why you're bored.

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That's why you don't want to post anymore.

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That's why you're tired of talking

about the same shit over and over,

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because you're thinking about this in a

clinical way versus thinking about this

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in a, in a, in a deeper, wider way of.

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I I'm showcasing my

excellence, my brilliance.

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I'm telling my story.

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I'm creating my own stage that

these people who are listening

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are coming to and soaking this up.

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Are you ready to play bigger?

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Are you ready to stop playing smaller?

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That is what this is about.

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It positions you differently.

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I had a client who just launched her

podcast and we were talking, I interviewed

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her for this podcast actually, and

we were talking about how she, like

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people who have been in her world

forever, family, friends, whatever,

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who've been in her world forever and

know what she does and see her posts

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on social media and never say anything,

never interested, never anything.

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And the moment that she launched her

podcast, they looked at her different.

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They, they respected what she was saying.

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They reached out and said, Hey, that's

really blah, blah, blah, blah, blah.

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And she's just like, it's so weird.

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It's so weird that

they, that they do that.

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But that's one of the phenomenons

that I've been finding that it's been

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happening is these people who've been in

my world that just never paid attention.

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Now all of a sudden they're just

like super interested and it's

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almost like they're proud of me.

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And they are, they look at me

different, and I'm like, the whole

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time she was talking, telling, I was

just giggling to myself, because I'm

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like, that is not a mistake, that

is exactly what this is supposed to

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do, that is exactly what this does.

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It positions you differently.

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It hits differently.

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Okay, it positions you different.

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Now they see her as an authority.

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Now , she's more revered.

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She's more respected because

she has her own stage and her

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own platform and it's weird.

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It's a weird phenomena.

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I'm not gonna lie.

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I'm not gonna lie.

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It's like you're just sitting

here talking behind your mic, but

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something about it highlights this

like the, the next level in you.

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Something about it, when you can show

up here and you have people, I mean,

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I posted a podcast episode today and I

don't have to do anything and hundreds

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of people will just go and listen.

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I don't have to turn

tricks for the algorithm.

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I don't have to have a fancy hook.

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I don't have to do anything else.

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If I didn't want to do anything

else, no other social media, nothing.

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And all I wanted to do was come

to this microphone and talk.

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I still have an audience of

hundreds, thousands, actually.

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That, that's actually engaged in listening

to me because I built and created my

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own platform, my own place to highlight

who I am and what my brilliance is and,

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and how I can bring that out into the

world and people are listening, right?

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So what's next for you?

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What's next in your business?

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A lot of people look around and, you

know, we were in this place where

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we want to put out the small fires.

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We want to, maybe we want to do

the things that are like, we're

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investing in a marketing funnel.

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We're investing in us in the sales

thing because that's going to be the

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instant gratification hit for us.

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But what about investing in our brand?

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What about investing in

our thought leadership?

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What about investing in the

bigger thing that you want to do?

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What about that?

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Because I think that that is.

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And I'm not going to call it the

future, but I think that is the future.

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I think that is the path forward for

so many that we're resisting because

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we're used to the same old thing.

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And we're looking at podcasting

as like, eh, this is just this

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thing that we do on the side.

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Instead of this platform in which to

highlight ourselves and you deserve to

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be highlighted and you deserve that.

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And if you're trying to be on actual

stages, if you are trying to be in

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media, if you're trying to reach more

people, this is your logical next step.

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Stop playing.

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Stop freaking Right now I am doing

a VIP weekend in New York City where

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What we're doing is exactly this,

you know, we are coming together,

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filming someone's podcast in person.

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It's my first time doing

video, but we're filming it.

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You're being treated like a star.

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You get to come, we have a stylist,

you get your hair and makeup.

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We take video of you photos.

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We're going to do video clips, but you're

coming and getting treated like that.

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Like you're about to go out on

stage and then let's create.

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Right.

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To put that out in the world.

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And it's so perfect for the

person who is in this place.

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And what I would say, you know, to

you is if that feels like you're

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ready to move into that place,

then let's do this together.

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You should reach out to me.

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You should reach out to me and say,

Hey, I'm ready to go to this next level.

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This is the next evolution of my business.

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And let's chat how we can get you to

the next evolution of your business,

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because what currently is happening is

people are feeling burnt out and the

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shit that they're doing is not working

or the shit that they're doing is, it may

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be working because we've been doing it

forever, but it's not satisfying anymore.

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We're feeling tired of it.

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We're feeling like we want to go bigger

and some of us don't know how and I'm

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telling you that this could be and is

probably the logical next step for you.

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So I really want to shift how you think

about starting this podcast, how you think

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about your current podcast and, and how

important it can be to your business.

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And your brand and your next level

self and your evolution, the next

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evolution of your business, because

this can unlock a lot for you.

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If, if you do it right, if you

do it right, if you work with

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me, I'm not even going to lie.

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It could be a big old

fucking waste of time.

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I'm not going to lie.

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But I'm the best at what I do.

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I'm the best at this shit.

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I'm, I'm, I'm literally

the best at this shit.

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Nobody thinks about podcasting

in the way that I do.

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Nobody's going to help you craft

your story the way that I do.

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Nobody's going to help you create your

content the way that I do, unless they

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learn from me and they still not me.

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Nobody's going to be

able to do that for you.

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It can be a big old waste of time.

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You need to invest in an expert to help

you get to this next level, to get to

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this next evolution of your business.

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Because you deserve that, and that

just might be the thing you need.

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So, if you're sitting there playing

small, and you could be playing small

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if you're just being a Facebook,

Facebook famous, you're playing small.

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It's time to step into a,

a bigger version of you.

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This is me stepping into

a bigger version of me.

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This is me stepping into the next

evolution of me and my business.

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I'm leading here, my example.

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And I'm stepping in because I know

how valuable what I have to offer is.

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I know how valuable what I do is I know

that when you come in, it's, it's clear

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when you come in my, my client that

just launched her podcast, you just.

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She made her investment back in

the first couple weeks, and then

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times 20, literally, she made back.

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And so I know that what I do works and

brings value, but now how do I step

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into my next level and my evolution?

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It's not just through building a stage

for myself because I've done that,

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it's through helping other people build

their stage and stop playing small.

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It's through helping other

people tell their story.

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It's through helping other people

use their podcasts as, as a really

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consistent, driver in their marketing

every week, helping people use their

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podcasts to position themselves so

that they can get on those stages

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that they want to get on in real life.

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Not that this podcast is fake

life, but I know this is virtual.

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So like, so that they can do that.

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So they can be considered for

those book deals because you have

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a story in you that you need to

tell, need to get your stage built.

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So if this resonated with you, I

would love to hear from you come over

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to my Instagram at Angie M Jordan.

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And if you want to scoop up a

VIP weekend, because man, these

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things are going to be awesome.

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Come into my DMS.

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, at Angie.

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Jordan on Instagram.

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Tell me what you think about this.

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How are you feeling?

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What are you thinking about this episode?

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Do you want to learn more about

how we can expand your brand, how

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we can help you grow into this

next evolution of who you are?

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And let's have a, have a kiki,

let's have a kiki about it.

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Let's have a chitty chat about it and

see how I can help you to stop playing

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small, how I can help you position

yourself, where you want to be, how I

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can help you get that feeling of being

on stage in front of your most dreamy

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people that you know, that you can help.

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Cause we've all got work to

do out here in this world.

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We do.

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And it's, and it's time to stop hiding

and to step out and actually do the work.

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So thank you so much for being here

and I will see you in the next episode

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About the Podcast

Podcast That Pays
grow your business, sell your offers, get paid.
Want to start a podcast for your business but you think things like:

“Podcasting is the long game “
“I don’t have time to start another thing right now”
“You can’t monetize unless you have lots of downloads”
“I don’t know if I have enough to say”
“I’m not sure I can be consistent”

Well this podcast is for you. In Podcast That Pays you are going to learn strategies for how to use podcasting to grow your business, how to sell your offers right from your podcast, how to create content on your podcast that warms your leads up making them ready to buy, and why you don’t need a big audience or fancy equipment to get started.

Your host Angie Jordan runs a podcast consulting and production agency where she has helped hundreds of online coaches, course creators, and business owners start podcasts to market their business and sell into their courses, mastermind, and even high ticket programs- right from their podcast.

Ready to create a Podcast That Pays and grow your business through podcasting? You are in the right place.

To learn more about Angie's work go to podcastthatpays.com

About your host

Profile picture for Angela Jordan

Angela Jordan