19. We're Over Social Media

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Okay, so this is a little bit outside

of what I normally talk about, kind of,

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but me and my business friends have been

really having a lot of these conversations

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lately, and I just needed to share.

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This conversation because

I know that I'm not alone.

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I know that if me and my business

friends are having this conversation,

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that this might also relate to you two.

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So two things, two other things.

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Um, I am now back in the closet recording.

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So I'm recording this from

my phone in the closet.

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So FYI, you can record from your

closet, you can record from your phone.

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Um, you don't have to have a

fancy setup to make it work.

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And number two, I am now in.,

Jersey City officially, officially

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moved, and, um, there's sirens

like crazy, so it really is hard.

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My mic is currently not

working with my computer.

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I don't know what the

deal is, so whatever.

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sometimes you gotta do what

the frick you gotta do, right?

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So anyway, conversation.

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We're over social media.

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That is the conversation.

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We're over social media.

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We're over the having to feel like you're

pulling teeth to sell your stuff, turning

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tricks, and you know, having to show up

10 times a day and then going and having

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to engage and then going live and then

having to make this content and doing

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this like the content creation hamster

wheel is exhausting, and we are exhausted.

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So if you are feeling that , you

are not alone in that.

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Okay?

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And so.

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What I wanna say about that is

that I know that sometimes, and I

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was actually having a conversation

with, uh, my friend Crystal, who

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actually, who was just telling me

she has an idea for a third podcast.

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She has two.

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And I, I was joking with her about

bringing her, um, up, you know,

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front and center and highlighting

her for a podcast and Prosecco

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event that's going on in April.

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If you didn't know, now, you know, and

you need to go get a ticket to come.

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But I was like, you know what?

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You need to come and speak at my

event about how to be consistent.

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Like the biggest thing that I hear

from people all the time is that

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they can't, they feel like they can't

be consistent or they can't make

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it work, or it takes too much time.

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And this bitch literally is about

to start a third fucking podcast.

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And she is so consistent.

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She is consistent as fuck.

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And it just, and we were just talking

about it and I was like, I need you to

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like tell people what your secret is,

which is like just fucking doing it.

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That's the secret.

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So anyway, I know that it feels

like there is a lot of things to do.

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I know that it feels like this

is one extra thing on top of what

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you're currently doing because this

content hamster wheel is crazy.

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And I know the reason why we stay on the

hamster wheel because it's the reason

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why we all stay on the hamster wheel.

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It's because it's, it gets us paid.

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It's how we get paid.

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So we have to do the thing that

feels immediate, which is posting

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the thing on social media.

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Because creating a podcast, like

sitting here, creating a podcast

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doesn't always feel like that's getting

you the return that you're wanting.

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Like it doesn't always feel

like it's doing the thing that

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it's supposed to do right away.

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It feels like it's the long game.

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It feels like we put this content out

and nothing happens, and it can be the

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long game, but I believe that it is the

game that is gonna get you off of the

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hamster wheel, and I think that that is

so valuable and there's so much value.

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In taking the time to really develop

a podcast and , not just a podcast,

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but a marketing system around

your podcast that actually, I.

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Works for you.

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That actually works for you.

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I don't mean just like works for you.

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I mean actually like, works for

you, like it's your employee,

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like it's its job like, it's like

you have a silent salesperson.

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Like you have somebody that's that's

working for you in the background.

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That's what I mean by works for you.

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I think that that is really important.

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But we get sidetracked because we have

all of this other stuff to do, and I say

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we, because this is a collective thing, we

have all this other things to do like it.

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It feels very important to.

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Keep up with social media

content because that is where our

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immediate money is coming from.

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That is where our immediate

sales are coming from.

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Because we never took the time to

build out systems, we never took

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the time to build out automations.

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We never took the time to create our blog

and YouTube and podcast and evergreen

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content that'll work for us in the

background all the time, because social

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media is so fast and quick and easy.

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And so that's what we did.

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And then.

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Years in to your business, you

feel burnt out or you feel like.

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There has to be a better way

than having to show up all the

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time or when you don't show up.

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Nothing happens.

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When you don't show up, nothing happens.

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And so that is what we, this is, that

is what we collectively have been

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talking about and have been like.

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Enough is enough about me and you know,

other business besties that I have

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and friends, and just what I've been

hearing in general in the industry

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is that people are kind of over it.

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People are kind of tired.

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People are wanting a different way and.

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I, I think it's a hundred percent

worth it to take the time and to

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take the effort to really build out

those systems so that you're not in

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that situation this time next year.

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And yeah, it takes time.

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Yeah.

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It takes effort.

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Yeah.

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It takes commitment.

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Yeah.

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It takes all of those things to

really build out the thing that

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you're wanting to build out.

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It's going to, it's not gonna be

something that is happens overnight,

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Like you, you might not get your first

client in a month of building it out.

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You might not.

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I mean, yeah, I do.

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I have clients who immediately

after launching their podcast,

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they get their first client.

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But, eventually the system

will start working for you.

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And so it's really one of those

things where you have to take

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the time to build the thing.

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Now that saves you time later or you're

never gonna get off of the hamster wheel.

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So if you could give yourself.

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You know, six months or a year of

really concentrated intentional

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effort of building these systems out

of creating this evergreen content

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marketing systems that are working for

you in the background all the time.

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Think about.

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What a better position you would be

in this time next year if you really

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took the year to commit to that

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versus if you spend the rest of the

year doing what you have been doing.

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, if you spend the rest of the year

continuing to show up, putting

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out all the fires, all the time,

running around, posting all the time.

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Having to be there because you're

making the money and that's where

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you wanna put your priority because

the podcast is not the priority.

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Think about where that's

gonna get you in a year.

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It's gonna leave you in the exact same

spot that you're already in, having to run

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around and put the fires out all the time.

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Having to show up every day, all the time

on social media in order to get sales.

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Because in social media, you

have to be consistent as fuck.

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You have to show up.

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That's how the algorithm works.

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You have to show up and although

you can systematize social media,

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you can repurpose your posts.

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There's things that you

can do to make it easier.

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I'm not saying not to use it,

I'm not saying that at all.

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I don't think I'll ever not

use it, but what I'm saying is.

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Is that this idea that you can put

off building this evergreen marketing

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system, or if you like podcasting and

that's your thing, obviously you're

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here, you like podcasting and you

wanna do a podcast, so use podcasting.

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I'm not saying that's the only way.

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I mean, build out a blog,

build out your YouTube.

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Like there's other things that

you can do, but you're here

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because you like podcasting.

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There's something about this

format that you like, something

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about this platform that you like.

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And so use it.

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Use it, utilize it.

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Spend the time to intentionally build

it out, build a marketing system around

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it, and get off of the hamster wheel

that is non-Stop in social media.

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So that is the conversation

that we've been having.

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It's just about how do

we maximize our time?

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How do we maximize our efforts?

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How do we maximize our content?

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How do we.

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Think smarter.

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How do we work smarter and not harder?

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How do we put ourselves

in a better position?

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How do we think long term

instead of short-term?

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Or how do we balance the both?

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How do we balance the

short-term and the long term?

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So yeah, we might still need to

show up on social media every day

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because that's immediate, and we

need to be there to sell because

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we haven't built these systems out.

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But how are we intentionally

creating in the background?

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What's gonna get us out of that cycle?

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And here's one thing I know about goals

and creating things, is that if you're

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not intentional, if you don't have a plan,

if you don't have a roadmap, if you don't

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have checks and balances, and a lot of

times if you're not being supported and

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being held accountable for your growth.

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In a certain area, it doesn't get done.

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Think about how many times, think

about all the, I mean, for me

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personally, I could think about the

times I'm like, gonna get fit right.

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And I know how to do all these

things and I'm gonna do these things

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and I'm gonna do it on my own.

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And you know, like, and, and

you don't do it because you do

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these little quick fix things.

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You do these quick fixes to

try to get you there faster, or

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you're trying to do the immediate

thing because nobody wants to do.

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The hard part, which is really simple.

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It's just really just going slower,

changing a few habits, putting

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some systems in place so that

if I would, let's just say we're

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talking about on a get fit journey.

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If I were just committed to making

three small changes throughout the year,

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drinking water every day, getting my

steps in every day, getting my protein

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in every day like that, might think

about the impact that would have if I

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would've stayed consistent in building

that system out for myself or those

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habits out for myself, where I would

be a year from then instead of like

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trying to go really fast and be like,

okay, I'm gonna get fed and go really,

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really hard for a month and then stop.

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It's because it's not sustainable.

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And it's the same thing in business.

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Like, you go really, really

hard, you gotta show up, you

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gotta show up, you gotta show up.

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But if you don't build those

habits and those systems and those

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things in the background that are

working for you, you get burnt out.

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And I think a lot of people collectively

are feeling that burnout, that

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from that high of 2020 when we were

so on social media all the time.

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And, and I think that it's so

timely to take your business.

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To a more sustainable place and build

out really smart systems for yourself.

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So that is the conversation.

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Um, that's what's really just weighing

on me a lot, is just thinking about

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how to be more intentional about

running my business and be more

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intentional about my marketing.

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Go even, even more in just

spending my time building out

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the things that are going to.

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Help my future self, not my

today self, uh, and learning

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how to really balance those two.

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So.

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If you are filling that call and you know

that you wanna go all in and podcasting

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and you know that you wanna build out a

system, you wanna be able to like have

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your podcast be something sustainable

and that's really working for your

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business to bring you new business,

bring you leads, and sell your offers

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and make everything easier in your

marketing or create a marketing system

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around it, then you really need to.

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To get in year of

podcasting, you really do.

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It's a year be on purpose.

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It's a year because it's

an intentional build.

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We're building something,

we're creating something.

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I'm not getting you quick results.

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I'm not promising you quick wins.

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I'm promising you a

marketing system that will.

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Work for you, a marketing system

that will get you off of the social

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media hamster wheel, a marketing

system around a platform that you

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love, where you get to express

yourself and share your brilliance.

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A marketing system that is sustainable

and that will Sustain you content

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that will work for you, that you can

maximize and use in so many different

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ways than one little social media post.

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I'm offering you a

foundation, So that next year.

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This time next year, you

can mark your calendar.

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You can be in a completely different

place, and that would feel really,

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really, really, really good.

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And that is why I really, I really,

really wanna do this with you.

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I really wanna go, I'm

going deeper for myself.

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I, I just really feel very

passionate about this, um, offer.

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So if you are feeling called

to it, then um, go to the link.

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Podcast.pays.com, check it out.

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Voxrme at angmjordan, find me on VoxR.

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: 00:14:17

Send me a message to see what

option is right for you and

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if it's right for you at all.

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And I hope that you, you know,

even if you don't work with me,

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I hope that you really consider.

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Building out some sustainability

and foundations in your business?

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I think that it's the path forward.

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I think that it's the path

to freedom, more freedom.

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I think that it will help , your

social media marketing.

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I think you'll feel more free in your

social media marketing because there's

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not so much pressure to make a sale every

time because you have some consistency.

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And you have a system and it'll

really be able to get you off

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of that, you know, hamster wheel

or that feast or famine cycle.

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So I hope you enjoyed listening to this.

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Um, also if you wanna chat about this

or anything else, or tell me what

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you think about the episode, come

over to my Instagram at Angiomjordan

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and say hello to me and, I will

see you in the next episode.