16. Stop Waiting Until "Monday" To Launch Your Podcast

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I just got off a call with.

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A client, and it got me all kind of fired

up and I wanted to talk about waiting

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until Monday to get your podcast launched.

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I wanted to talk about and remind

you that it's not about you.

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So I was talking to this client

and we were, I was really coaching

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her through some of the nuances of.

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Are not the nuances, but like,

why, what takes so long to

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get your podcast launched?

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Why she hasn't launched her podcast yet.

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And something that she said to me really

resonated with me and really made me

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think about everyone else in my audience.

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And it really made me think about you.

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And it made me think about what is the

real reason why you want to do this.

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And something that she said was,

I really want to do this because I

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know that I have So much to share.

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I know that what I have to

share is very impactful.

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And I know that I'm supposed to

do this and I get so caught up in

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everything else that I'm doing.

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I get so caught up in life.

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There's life things that are happening.

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There is.

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, actual work.

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There's things that are going on.

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And I feel like I just don't have time to

do this and I'm just getting caught up.

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And so I'm not getting it done.

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And one of the things that I did in our

call was just bring her back to , what

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she said about how she feels that she

is here to make such a big impact.

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And that's why she wanted

to start her podcast.

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And I just looked at her and I was like,

how long have you been wanting to do this?

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And she was like, two

years, I've had the idea.

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And I'm like, so for two years, you've

been sitting here getting in your own

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way, not getting your podcast launch.

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When you know that you've

been called to do this.

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And we did talk about.

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Spiritual God things and that

she feels like she was called

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to from a faith perspective.

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And I just want to remind you

that this is not about you.

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This is about the people

who you are here to impact.

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This is about the people

who are waiting for you.

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There's literally people that are

waiting for you and your message

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and what you have to offer.

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And it brings me back.

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And lately I've been having

this sort of coming homeness and

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Kristen being Kristen Carver Smith.

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We're talking about this another day.

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And how there's just this call to

like, come back home to who you are.

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And it just reminded me of why I

started doing this in the first place.

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Like, I just didn't just come out

on the scene, just loving podcasts.

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I didn't come on the scene just wanting

to do podcasts and be a podcast producer.

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It was never about that for me.

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What it always was about was I

started a podcast and I looked around.

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Well, I started a podcast and I started.

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Creating impact.

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And people were listening and people

were saying, Angie, I did X, Y, Z

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because of you, Angie, I was able to get

out of this situation because of you.

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Like this really changed

my perspective on this.

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This really changed my life.

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And I was like, dang, I'm like

making an impact and it felt amazing.

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And then I started looking around at

the people around me and I was like,

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there's so many amazing women who are.

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In my world, so many amazing women in my

world who are powerhouse women who have

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these beautiful messages and have so much

to offer and , to put out into the world.

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And they need podcasts.

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They need to use this platform because

I've seen how powerful it is and

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how much impact that you can make.

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And I've seen how it works.

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And so that's what really prompted

me to even start doing this.

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It's like, how much more of an impact

could I have if I I get all these, my

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gang of people who are with me and I help

them create impact with their messages.

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And it's not just me creating

impact with my message.

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How much more impactful could I be?

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And that was the main driver of me,

even starting this podcast business,

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even wanting to produce podcasts.

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It's always been about

how do we create impact?

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How do we put these powerful messages?

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How do you reach the people who

you really are wanting to reach?

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And what I'm seeing is a lot of people

who are getting in the way they're letting

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life get in the way they're letting,

they're getting in the way of themselves.

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They're worried about being perfect.

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They're worried about

it being the right time.

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They're worried about, not having

the time they're worried about so many

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other things and they're getting in the

way of getting this out into the world.

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And like, I'm about to be like,

it is blocking your blessings.

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But like, Maybe because there's

so many things that can open up

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from a podcast that you couldn't

possibly even imagine that are going

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to happen once you open the doors.

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And once you start sharing your

message, and once you start putting

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your podcast out, there's so many

things you'll get into so many rooms,

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there's so many unexpected things

that will happen when you watch this.

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And so by you holding yourself back from.

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Whatever it is, and I'm telling you right

now, if you've been thinking about this

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for years, you need to get support,

like straight up, like what, like, you're

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not going to launch this on your own.

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So, hi, hello.

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And there's always going to be

something there's always going

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to be something in the way.

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It's never going to feel

like the right time.

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And that's just the nature of it.

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Because this feels like this has to be

this extra thing that you're doing in

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your business or this extra thing that's

over here on the side when truthfully,

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you can make this all work for what

you're doing in your business right now.

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You can make this all work

for where you want to be.

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And that's a beautiful question to ask

yourself is where do you want to be?

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Where do you want to be?

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Can you imagine if you got started now?

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And you started building that

thought leadership, that credibility.

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People have told me they

want to be on stages in: 2024

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They want to write books in 2024.

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They want to be in more media in 2024.

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And so it's like looking ahead, what's

next for you and for your business.

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This is a platform that can be.

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That for you, this is a platform that can

be that building your own stage before

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you're going on and doing those things.

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It's going to open those doors for you

to build your thought leadership, build

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your credibility and your authority in

your space so that you can have more of

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those doors open for you in 2024 and 2025.

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But what happens when you don't, Take

that next step, what happens when

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you are waiting, you could either

be on the way there, or you could

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still be in the same place in a year

and which one feels better, which

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one do you want for your brand?

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Like, is it worth taking the time to

invest into this, which is building

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your brand and building your thought

leadership and building your credibility.

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Is that worth the time for where

you're trying to go in: 2024

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And I understand that

that might not feel like.

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It's the most urgent thing to do right

now, but I implore you to think ahead

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to where it is that you want to be.

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And how is it going to feel to

go a whole nother year without

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getting , this podcast done

that you've been wanting to do?

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How is that going to feel for you?

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And I guarantee if you do have it

done, you're going to feel a lot.

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More proud.

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You're going to feel you're

going to be building your stage.

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You're going to be able to start

perfecting your craft because

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listen, podcasting is a craft.

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It's a skill.

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It's something that you have to perfect.

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It's something that you have to work on.

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Okay.

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So where do you want to be?

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Beyond 2023.

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It's not just about launching

your podcast right now.

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It's like, where do

you want to be in: 2023

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So don't wait, start building

your authority, start

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building your credibility.

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And if you need support,

you need to get support.

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And chances are you need support.

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If you haven't done it, you've

been wanting to do it for years.

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You need support.

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The last thing I want to see you do is.

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Come out on the scene.

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There was a podcast group

that I was just dead.

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And someone was talking about how

they wanted to grow their podcast.

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And there was a guy who hopped on there

and he was like, well, you know, I,

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that's the wrong way to look at it.

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If you are podcasting, you should

podcast for the love of podcasting.

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And I've been podcasting for three

years and I've got 20 people coming

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to my podcast and I'm sorry, but I

don't want you to be in that situation.

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Like, I'm sorry, but your message.

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The impact that you're meant to

make is way bigger than just having

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20 people for three years and

staying in the same exact spot.

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Like, I want you to, if you're going to

do this, I want you to double down on it.

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I want to highlight your brilliance.

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I want you to be able to step

out on the scene and have this be

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something that you could be proud of.

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That's growing your brand and building

your business and not just something

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where you are doing it for the love of it.

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How about both and?

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Both and we love this and we're doing

this because we want to create an impact,

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but we can't create an impact if we're

sitting behind the mic , and we only

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have 20 people and we're never growing.

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So it's important to start out

and do this in the right way.

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That's important.

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So get the support.

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How do you stand out world.

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It seems like everybody has a podcast.

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All these people are starting podcasts.

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You know how you stand out, you be

exceptional, you be exceptional.

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And it's not very hard to be

exceptional in this space.

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It's not very hard.

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It's a matter of being consistent.

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It's a matter of honing your craft.

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It's a matter of getting the right

support to be exceptional, to be an

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exceptional show, to understand how to

craft your episodes, to understand you.

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How your content, how to craft it's

smart content that it's going to work

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for your business, but also highlight

your brilliance and your expertise.

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It's got to be both and right.

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And so that's what it's

like to work with an expert.

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That's why it's important to

work with somebody who knows

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what they're doing, because , you

have to be honest with yourself.

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Are you just going to be happy

just to get this out there?

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, do you want to get this

out there and rank?

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Do you want to rank in the top five?

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Like my podcast ranked in the

top five when it launched.

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Do you want that?

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That shit feels good.

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I'm not gonna lie.

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That feels good.

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Do you want that?

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Do you want to be sitting here three

years and having the same listenership?

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Do you want to come out on the scene and

get lots of followers when you come out?

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Like I have, like I gotten, so

now every time I release a podcast

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episode, I have hundreds of people

who listen to it without me even

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having to say a word about it.

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I don't have to come on social media

and say, go listen to my podcast.

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And I do because I that's what I do,

but I don't have to, I can still have.

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Lots of people who, because I did an

initial launch that was really successful.

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I have a good following

on the podcast platform.

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Every time I release an episode,

hundreds of people go and listen

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way more effective for me than even

doing this live video on Facebook.

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Way more effective, way more people

listening and consuming the entire thing.

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Since I've been sitting here and I've

been doing this, I've seen people

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pop on, pop off, pop on, pop off.

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People don't do that on podcasts.

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You know that a lot of my podcast episodes

have 100 percent consumption rates.

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Majority of my podcast episodes have

a hundred percent consumption rates.

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The average is like 86%, but my podcast

episodes have have a hundred percent

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consumption rate, majority of them.

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That means that everybody

who is landing on my podcast

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episodes are listening to them.

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Why?

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Because I know I'm, I'm

positioned really smart.

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I know how to position myself.

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I know how to create content,

and I know how to be engaging

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and create and develop a podcast.

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Episode where people can follow along

and they are getting something out of it.

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And I'm giving them value and

I'm nurturing my audience.

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I know how to do that.

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And I want that for you to the way

that you stand out in the podcasting

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space is to be exceptional.

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The way you stand out is to treat this

like a craft that you have to hone.

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The way you stand out is to hire

somebody who is an expert that can

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help you based on what your goals are.

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And I know that your goals are

bigger than just let me just have

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20 people come and listen to this.

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Let me just get this out here

and launch it dirty so that.

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I can just say that I have a podcast.

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I know you want to build your brand.

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I know you want this to be an

extension of your brand and your

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brand in a way to elevate your brand.

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And it's not going to elevate your brand.

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If your messaging isn't elevated

and targeted correctly, if your

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content isn't right in your podcast,

if you have no idea how to develop

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podcast episodes on your own, it's

not going to give you the results

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that you are wanting it to give you.

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It's just not.

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And I've seen it time and time again,

and people will launch their podcast

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and then they are starting and

they're doing their own little thing.

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And then they disappear

off the face of the earth.

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And it's because their podcast

is not generating for them.

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Any return on investment

is not returning anything.

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And it happens so often.

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So what I have learned is,

because I used to be team, I

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used to be team, launch it dirty.

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I did.

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I even had a training.

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We talked about the day

when I was with my client.

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We had, I have a training that's called

launch it dirty for your private podcast.

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And I used to be team, launch

it dirty, ugly, nasty, whatever.

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And now I'm team launch it.

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Right.

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Launch it smart.

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Take that time because it is so valuable

to you and your growth and your podcast

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growth and you're building your brand

and building your thought leadership.

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If you do this in the right way,

so , let an expert, let me help you

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develop what that content is for you.

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Let me help you position your show.

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Properly, let me help you develop

your episodes so that you can actually

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hone your skills of podcasting.

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Cause it is a skill,

especially interviewing.

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It is a skill that you learn

and that you can get better at

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and better at and better at.

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Let me help you get it actually

done and out into the world.

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So you're not sitting here next year.

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I know so many people, people have

been in my world since I started

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doing this four years ago, who are

still sitting on their podcast idea

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and haven't done jack shit yet.

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Think about all of the people they

could have impacted in this time.

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Think about all the people that

are waiting to hear from them.

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Think about all those people.

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Think about all that they

could have accomplished.

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They could have a

million downloads by now.

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They could have a book

deal from their podcast.

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They could have gotten on so many

different stages from their podcast.

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If they had just started four years ago.

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And that's what I want for you.

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So get the support so that we

can elevate your brand with this.

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So that this is not just something

that you are throwing up.

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And out there a shot in the dark.

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Let's elevate your brand.

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Let's make it work for your business.

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Let's help you get sales from this.

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Let's help you get your return

on investment that you deserve

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from putting the work into this.

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So right now,

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this is what I wrote

down, wrote this down.

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The way that we're putting podcasts

off, we're going to do it next year.

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So right now we're at this point

it's Q4 and you might think that

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you're too late to get this done

and you're going to do it in: 2024

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I've already started hearing some of this.

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I'm going to do it in 2024.

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It's literally like saying

that you're going to start your

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diet on Monday for some of you.

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It's like saying you're going

to start your diet on Monday

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because , you're waiting for the

right conditions to get started.

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And the right conditions are

never going to exist for you.

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But it's always that thinking

that the right conditions

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are going to happen Monday.

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I could do this on Monday.

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And so that's the same thing that's

happening for us with our podcasts.

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It's, we think we're going to start

on Monday because that's going

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to be better conditions for us.

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We think, okay, we got to do it 2024

instead of doing it right now, because

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in my experience, that 2024 turns into,

, now we're going to do it in: 2025

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: 00:15:05

And then it's 2026 and we look

up and there's still no podcast.

315

: 00:15:08

So if this is something, you know, that

you're called to do, get on my calendar.

316

: 00:15:12

Get in my DMS, and let's get this

podcast launched for the end of

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: 00:15:16

this year, like, let's get it

going and let's get it together.

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: 00:15:20

You can do this.

319

: 00:15:22

And I am here to support you.

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: 00:15:25

So, . I hope that you will take this to

heart and actually take action on what

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: 00:15:30

you're meant to do here in the world and

what impact you're meant , to have in

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: 00:15:35

the message that you're meant to share.

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: 00:15:36

I hope that you will take action on that.

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: 00:15:38

And I hope you have a good day.