14. Behind The Scenes Of THE BEST Podcast Launch I've Ever Seen w/ Michelle Keinan

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Hey there, Podcast That Pays listener.

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It's Angie here and I never do this and

I'm so excited to introduce to you my

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first ever guest on Podcast That Pays.

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So you know that this is a special moment.

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I have none other than the amazing,

fun, lovely, bubbly, beautiful Michelle

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Kanan, who is the creator of her

own podcast called Women Healing.

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Michelle was one of my clients going

through one of my programs, and

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I was just so inspired by the way

that she showed up for her podcast.

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So inspired by her message and what she

does for women and what she stands for.

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And, I wanted to share some Jim's With

you about her podcast launch, if you

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are sitting in the wings waiting to

get your podcast launched, if you are

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wondering what is possible for you in your

podcast launch, this episode is for you.

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So without further ado, let me

introduce you to this beautiful,

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amazing woman , who absolutely rocked

the shit out of her podcast launch.

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And I'm so proud of her.

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And I am so thrilled to bring

her here for you to listen to.

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And I can't wait for

you to tune into this.

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So, Hey, Michelle,

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today, everyone, we have the

lovely Michelle here with us.

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And I'm not even going

to try to pronounce it.

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It's Kanan, right?

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Michelle Kanan.

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You are most Americans

do not say it correctly.

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I'm not, you know, You know why I know

how to, I, you know, I know how to

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say it right because your podcast,

which is what we're here to talk about.

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And so I just wanted to have you on here

to highlight how amazing your podcast is.

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We're going to talk about podcast things.

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So first tell us.

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A little bit like what

you do like two seconds.

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I don't want to hear

your whole life story.

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Oh, wait, wait.

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We wrote my, my bio.

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Hold on one second.

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I'm literally, I was like,

why am I doing this right now?

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I know why.

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Can I read it to you?

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Yes, go ahead.

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Read it.

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Elkinan is the have it all queen, a

mentor and wild feminine embodiment coach

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for driven women who want the best in

life, marriage, career, and motherhood.

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No compromises in the easiest, most

fun, and pleasurable way possible.

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I love it.

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And Michelle has a podcast and

we're here to talk about all the

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things to highlight your podcast.

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But also I loved your

story of how this came be.

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And then also, I, in my opinion, Which

my humble little opinion of, and I've

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launched lots and lots of podcasts and

had lots and lots of clients and students.

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You have had one of the

best podcast launches.

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I know that you've seen me like

cheering you on and gassing you

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up through your podcast launch.

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And I don't know if you thought

that that was just because like.

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I liked you extra special and I

was just trying to be nice, but

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it's actually because I thought

you did like a brilliant job.

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So we're here to talk and hopefully

people who are listening to this who

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are maybe dragging their asses on

their podcast are not sure that they

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can do it or whatever those things are

that are going through their minds.

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That they can maybe get some clarity

and maybe feel a little bit better

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around the process and maybe like,

light a fire under their ass.

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So I want to ask you this.

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What.

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Made you want to start a podcast?

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Uh, I love to talk and I love

to listen to myself talk.

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No I think what really was

important for me is I have a.

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Successful coaching practice, which

I love so much, but where my work

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got to, I realized that I needed to

reach more people, more women and the

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marketing that I've built has been

an important Tirely on social media.

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And I realized that I

wanted to expand that.

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I don't want to have to be

chained to Facebook or making

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Facebook posts every day.

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And I've really entered an era where like

I never set out to be an online coach.

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I like a few months ago was like,

wait a I did it because Like when I

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got pregnant, I didn't want to have

to leave my kid at home and then

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the pandemic and stuff like that.

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But I'm really entering my thought

leadership era and having the

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podcast, having this place where I

could really share these big ideas

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and reach a whole new audience of

people and literally be in their ears.

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I'm not.

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Into podcasts so much myself, but the

feedback that I've gotten from so many

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women is like, Oh, you're in my ear.

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I'm listening to you talk.

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I'm taking a walk.

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I'm listening to Michelle.

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I'm having a conversation with you.

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Yeah, it was all those, those

different kinds of things.

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I love it.

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So here's the things I heard you say,

I want to repeat for everyone who's

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listening, , the whole concept of

building just on social media and being

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in the social media hamster wheel I

think we could all relate to that.

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And that's something that

I talk about all the time.

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This was part of, I was telling you, I

was recording a podcast episode last night

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and I got a little like preacher and I

was talking about a parable in the Bible

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about building your house on quick on sand

versus like on a solid foundation and I

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was like the social media is the sand.

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So anyway that's one and that's a really

valid lots of people feel this and I

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think it's really important to have

something outside of just social media

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and it's social media like it's beautiful.

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That's how we know each other.

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I love that I have connected with so many

people, but also it is like a continual,

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we got so wrapped up in it because

we get such instant feedback from it.

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It's like those dopamine hits

that we've gotten from it.

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That everyone abandoned the way that we

have built businesses online for years

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before, which were things like blogs

and SEO and building your email list.

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Like those really core foundational pieces

that are like, what's going to carry

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you through if you can't get up every

day and, and post on social media or

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like things happen in your life, right.

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Or you just get burnt out from it.

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And podcasting is included in that.

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So I love that you said that.

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And then the other thing

I heard you say was.

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You wanted to reach a new audience.

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And I think that that's really important

and I think what's interesting too

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is people who listen to podcasts

are a different type of person.

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And if you look statistically at who

is listening to podcasts, these people

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are typically like a more sophisticated

usually more ambitious, type of person.

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And so I love that for, uh, for a lot of

reasons, especially as a business owner

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and looking for other business owners and

people who are wanting to buy my stuff.

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I think that a lot of people, a

lot of people's audience exists.

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On podcast apps.

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And then the third thing that I

love that you said is you wanted

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to expand your thought leadership.

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And this also ties back to

the social media thing too,

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because it's so hard sometimes.

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And when I get behind this

microphone, it's I really do love it.

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And it's, a much . More a pure way to

really express yourself and your ideas

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and your thoughts and, and really expand

versus, on social media, people are

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teaching, you got to have this hook

and this is how you have to structure

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this and you're competing for people

to even see you in the algorithm and

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it's just, it's not as like when you

get here, behind the microphone.

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The way that you get to express

yourself and connect with your

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people is just on another level.

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And I'm sure that you have like

already experienced that by

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the feedback you're getting.

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Like people are like, I got Michelle

with me as I'm walking and doing this.

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Like people actually feel, and it's weird

because you recorded this alone at home.

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And then it's like, but

the, it's way more intimate.

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People feel way more

connected to you through this.

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So I really love that.

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So tell me how, how long

did it take you from idea?

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When did you want to start a podcast?

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And when you finally

got it fucking launched?

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I knew for a while that I wanted

to and I bought what you're

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one of your courses to do it.

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But the way that I work best is,

like bouncing off of somebody.

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And so when you offered that,

like 30 days to press play, I was

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like, All right, we're doing this.

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Like, I'm ready.

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I'm here to do it.

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And after that, it was just like,

I'm in and and I, I don't think I

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knew fully what I was getting into

because, you know, like launching an

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entire season, 12 episodes at once.

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Like everyone's like, how was your summer?

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I was like, it was intense.

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I, but it, it like super, super paid off.

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because just.

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Working with you, giving me the

structure, helping me with titles.

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Like, I don't know, you just, you made

it and even the marketing of it, like

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you just laid out this really simple way

and plan and I just knew what I needed

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to do and I just committed to doing it.

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So I guess it was.

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A couple months in total of everything

and it feels I'm really, really, really

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proud of myself and the launch was insane.

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And one of the other things

I just didn't expect is.

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all of the, not only the way that people

wanted to leave me reviews and were

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like excited about this podcast, but

the conversations that I've been having

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with people in my world, actual, like

not just social media people, but like

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friends that they didn't want to engage

in like my social media or my stuff.

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But like, I would get text messages

and get questions and I'm listening

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to this episode and like, you know,

it's, it's almost like women that I

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was like, I know that you're going

to want to work with me one day.

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And now that the podcast came

out, like the conversations

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are starting the curiosity.

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Oh, , we were listening to it in the car.

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I was listening to it on my walk.

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Like it's, it's been very, very

interesting and surprising for me.

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I love that., I always love to hear

how people feel after they finally

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launched and there always is this

sense of pride, you know, it's like you

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birthed the baby, you birth, you brought

something really cool into the world.

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And.

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It's really interesting to, to hear

from people what things were unexpected

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that happened through that launch.

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Like you thought you were just

launching a podcast, but here's all

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the other things that have,, happened.

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So I love to hear that.

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What do you feel like were in the

process some of your biggest struggles?

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In the process were my biggest struggles.

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Um, I don't know.

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I don't actually know

you made it really easy.

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Like I just loved having being able

to ping off of you and the other

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people that were like making their

podcast and that you were there to

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help me like I'm a perfectionist.

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So is these little

things like, what's this?

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What's this title gonna be?

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You know, or like, is this the right way?

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I just I just needed you there to hold

my hand to tell me that I was Brilliant.

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Give me gold stars just so that

I could like keep going through.

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I just think I was smart to

hire you to work with me.

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I didn't have all the

resources that you gave me.

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I would have told you a bunch

of struggles that I would have.

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It would be like, I'm

not doing a good job.

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Am I doing good enough?

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How is this supposed to be a funnel?

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Like, but you, I, I, I don't mean

to turn this into an advertisement,

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but like, I was a really smart,

it was a really smart thing that I

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did to, to work with you on this.

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And yeah, it was just about just

doing, doing the work, making the

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time to record the episodes and just

like, get it all out there, I think.

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Yeah, so you heard it here folks, like,

just hire me and you won't have any

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struggles, but so just coming from the

perspective of helping of helping you

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through this process, the perfectionism

thing is something that is super real

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for a lot of people, A lot of people

have this apprehension because you

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just don't know what you don't know.

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This is your first time doing something

like this., it can be intimidating

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or it can feel like, you know, , you

really feel passionate about it.

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So you want to put something out

there that's like really quality

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and just having me there to be

like, look, this is, this is good.

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I mean, and I was, I was your biggest

cheerleader because , you really

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have a brilliant mind and, like,

what you talk about is really great.

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Like, it wasn't just because, so I

think for anyone who is struggling

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with that perfectionism or, like,

scared to who's not working with me.

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What would you say to that person who's

in that place of like, okay, what, what

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do we think , this title should be like

, since you've gone through the and from

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what you've learned, what would you say

to that person who feels a little bit

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apprehensive about putting these things

out here that aren't necessarily perfect

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or not knowing for sure if they're just

, quite right or if they're going to land,

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like, what would you say to those people?

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I mean, I guess it depends

where you are in your business.

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And maybe if you're in the beginning,

it's just a matter of like something

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I had to learn about, progress, not

perfection and just getting it out there.

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But if you have a running business,

my recommendation would be to make the

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investment to work with an expert , I

mean, Angie, you know, I've already like.

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Significantly made back my investment

from working with you and another

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sales call just booked with me for next

week like a quote unquote cold person.

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, so that's the way that I think about

my business is I'd rather hire the

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genius that's gonna make sure that

everything's popping because I know

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that it's going to pay off in the end.

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And I know for me, I would block myself

,, If I didn't know what the title was, if

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I didn't know how to, how to organize

my episodes, like those are just be

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all things that would get in my way.

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But that's, that's mastery, you

know, that's just how I work.

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I love that.

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That's such a good point for

everything in our business.

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, if you are really in a place in your

business and serious about what you're

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doing hire the person that's going

to get you to the place that you are.

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Wanting to go like hire the person and

I love that you said this like you've

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already made back your investment that

makes me feel so good But it's true so

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many people are like that even people

who hire me for full service production

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who pay 5, 000 to get their first season

like a lot of people that's one client

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They close one client and that's paid for

their, like, experience working with me.

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And you can, when you go through

the steps, like what I teach, you

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can a thousand percent do that.

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So what do you think it is just from

the people who are from making back

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your investment or, um, the people

who are, you know, wanting to work

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with you and get on calls with you,

what do you, what are they saying?

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What do you think it is , about the

podcast or what is attracting them?

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What are they coming to work with you for?

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Like, what, what do you feel like

that connection is for them and what's

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making them come to work with you now?

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Honestly, I think it's the format.

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Like I, when I was launching the podcast,

it was really cool because it gave me the

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opportunity to have a lot of, or start

a lot of conversations with people that

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weren't just like, By my course, you

know, and, I was really surprised because

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I've done free offers before and things

like that, but I was really surprised

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with the level of like receptivity

and just the overall excitement.

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Everyone's like, Oh, a podcast.

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Cool.

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Like, I really had no idea.

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And everybody was like,

yeah, I'll leave a review.

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Yeah, I love to listen to it.

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, it was just.

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There was so much.

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Yes.

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And that was like, so exciting.

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And in some of those conversations

that I was having with people, I

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learned a lot about like, honestly,

the distrust that a lot of people

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have with the online coaching space,

you know, and like, and people that

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don't like to hang out on Facebook.

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And when you're an online coach, there's

definitely a bubble that you're like

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existing in, , but a lot of people just

like, they don't have time for that.

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They're not interested.

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. There's people out there that are, you

know, you can position yourself in any

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way in social media, but you don't know if

it's true or not, or like if the receipts

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are there or not, and something about

having a podcast or that kind of format,

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there's a whole other audience

of people out there that that

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just like really, really like it.

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And that it's like just part of

their media consumption habits.

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And, and again, like, I, you know,

the way that I operate, I have ADHD.

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So it's hard for me to do something

and listen to something simultaneously.

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But for a lot of people

that's Not true at all.

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They'll be listening to the podcast.

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They're like, I don't commute.

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A lot of people do.

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They're listening to a podcast or

they'll listen while they're cleaning

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or they'll listen while they go on a

walk or workout or something like that.

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And when you're on social

media, everything's like pinging

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and notifications and videos.

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And it's just.

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It's just easier.

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Like, like I had one, one client

tell me because I launched a video

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: 00:17:43

series a few months prior and she

would take it with her on walks.

300

: 00:17:48

She was a, she's a distance runner and

she said it was so annoying because

301

: 00:17:51

anytime she'd turn off the phone to put

it in her pocket, the videos would stop.

302

: 00:17:55

So literally she's doing like.

303

: 00:17:57

20 mile runs, holding her phone

open so that it would play.

304

: 00:18:02

And she's like, I don't have

to do that with a podcast.

305

: 00:18:04

And I'm sending it to all my friends.

306

: 00:18:06

That was another thing that

was really interesting for me.

307

: 00:18:08

How easy, like people share podcasts

with each other and listen to episodes.

308

: 00:18:13

I feel like I am privy to a

whole new culture that I did.

309

: 00:18:18

I didn't know about.

310

: 00:18:19

So that was all just super exciting.

311

: 00:18:23

I think because what's so powerful about

that is that it's a, it's a trust thing.

312

: 00:18:29

It's a connectivity thing.

313

: 00:18:30

Like people trust anytime someone, I

find it, it's super interesting anytime

314

: 00:18:36

someone is looking for a new podcast

to listen to, you know what they do?

315

: 00:18:40

They ask their friends, they go

on Facebook and they say, what are

316

: 00:18:43

you guys listening to right now?

317

: 00:18:45

Like, that is how people are.

318

: 00:18:47

Listening and looking for new things

because that it's this trust factor, or

319

: 00:18:53

this like they feel connected to this.

320

: 00:18:55

And so they're sharing and people trust

that this person who is sharing that the

321

: 00:18:59

thing that it must be good or whatever.

322

: 00:19:00

So I do love that.

323

: 00:19:02

And it is a whole

community and people will.

324

: 00:19:06

Rally around your podcast in community.

325

: 00:19:09

You can a thousand percent build

community around your podcast.

326

: 00:19:12

And for you, that's like next steps.

327

: 00:19:14

Now that you've launched, it's like, how

do you double down on this community?

328

: 00:19:17

This new thing that you've built.

329

: 00:19:20

Yeah.

330

: 00:19:20

I'm just thinking like, I am

already thinking, okay, I need

331

: 00:19:24

to book a conversation with you

to talk about like, what's next.

332

: 00:19:26

Like I already, it's also amazing.

333

: 00:19:28

Cause we're already using it in my.

334

: 00:19:31

In my marketing, in my social media

marketing or as like engagement

335

: 00:19:34

posts or hand raising posts.

336

: 00:19:36

I just have this endless content

source, from all of this audio and vi

337

: 00:19:41

I also recorded on video too, so, um,

yeah, it's, it's, but I, I wanna know,

338

: 00:19:46

okay, like, it's been a month, right?

339

: 00:19:48

And I have, wait, I have

to count the numbers.

340

: 00:19:50

I, I already booked a five figure

client, like, you know, so.

341

: 00:19:54

Let's go, like, let's double down,

like, how do I get more people

342

: 00:19:58

listening to, to this and, and

get those conversations going.

343

: 00:20:02

Yeah.

344

: 00:20:03

And, and, and at this stage in my

business, I'm doing what you were

345

: 00:20:07

saying about like SEO and searchability

and I'm building my website.

346

: 00:20:11

So having that be like part of the plan.

347

: 00:20:14

Yeah, I definitely.

348

: 00:20:15

I love that.

349

: 00:20:16

Like, that is the best.

350

: 00:20:19

That's the best feeling.

351

: 00:20:21

I've definitely had people come

straight to my inbox from my podcast.

352

: 00:20:24

Like, I literally, I know

you, I'm completely sold.

353

: 00:20:27

You don't have to sell me anything.

354

: 00:20:29

I just have one question

about working together.

355

: 00:20:31

I'm like, okay.

356

: 00:20:32

Like, never, ever was on my radar before.

357

: 00:20:36

Didn't even know this

person existed in my world.

358

: 00:20:39

That's what happened.

359

: 00:20:40

They're a hundred percent ready.

360

: 00:20:42

And it's because of the way that we

structure, like what you do, what you

361

: 00:20:46

said, the way we structure the content,

the way we structure the episodes,

362

: 00:20:49

the way you structured your launch.

363

: 00:20:51

I think that it's like, I don't

think like, I know that's why we

364

: 00:20:56

structure it that way for a reason.

365

: 00:20:59

And I'm always telling people, I'm

like, if you just listen to me, like.

366

: 00:21:04

You can do what you want to do, but if

you want to get XYZ results, like if

367

: 00:21:08

you want the same results as Michelle,

like you should actually listen.

368

: 00:21:12

You should actually like do the

things, like launch it all at

369

: 00:21:16

one time, like let's, let's go.

370

: 00:21:19

And the clients, like the people

that are having these conversations,

371

: 00:21:22

like they're, they're dream people.

372

: 00:21:25

It's not like, Um, you know, like

when you have a business, you think

373

: 00:21:29

about like your dream client or like

who you really want to work with.

374

: 00:21:32

It's not everybody that's having, it's

like, it's, it's this certain caliber

375

: 00:21:37

or there's just like certain things

that they're doing professionally.

376

: 00:21:40

Like I am just like impressed that this,

you know, that this is who's sliding

377

: 00:21:44

into my DMS and I, I really, I know

why you wanted to have me on because

378

: 00:21:49

I just have nothing but good things.

379

: 00:21:52

Well, we did together, but truly

I just really, you know, yeah.

380

: 00:21:55

And like, I love that point too, about

who is sliding into your DMS and I

381

: 00:22:00

will tell you, so for anybody listening

also You should go listen to Michelle's

382

: 00:22:04

podcast because, like, you are brilliant

and what you say is really, really good.

383

: 00:22:11

And I was talking to somebody

the other day I saw a girl on

384

: 00:22:16

Facebook and , she wrote this post

in this group and she's just like,

385

: 00:22:18

it just seems like I'm always

creating content, but I can't

386

: 00:22:21

grow my audience no matter what.

387

: 00:22:22

And like, so I just feel discouraged.

388

: 00:22:24

Everybody else can do it.

389

: 00:22:25

I can't do it.

390

: 00:22:26

And I just clicked over to her

profile and looked at her content.

391

: 00:22:30

And I was like, well, your content sucks.

392

: 00:22:31

Like, that's literally

why you said that, Angie.

393

: 00:22:35

I did not say it.

394

: 00:22:37

I said it in my head, but I was

like, that's why it's not growing.

395

: 00:22:40

Like there really is something to

say for having really good content.

396

: 00:22:44

And a lot of people, when it comes

to your podcast, it's really about

397

: 00:22:48

marrying what feels good and feels

exciting for you to talk about.

398

: 00:22:54

And what your people need to hear to

move them through to the next step.

399

: 00:22:57

So it's cool to come on your podcast.

400

: 00:22:59

A lot of people, when they

approach podcasting are just

401

: 00:23:01

like, this is the place I just

want to talk about everything.

402

: 00:23:04

And, I'm a podcast coach, but I just

want to talk about all things in business

403

: 00:23:08

and what goes wrong and all of that.

404

: 00:23:09

I'm like, please stop.

405

: 00:23:11

Like, let's try to find a happy medium

of those two things because When you do

406

: 00:23:17

it right, and you're positioned in the

right way, and you're able to attract the

407

: 00:23:21

right people, and you have that really

laser focused content there, like, it's,

408

: 00:23:27

it is so, it can be so powerful, and you

need that when you're first starting out.

409

: 00:23:33

And maybe down the road you can expand,

and you can talk about different things,

410

: 00:23:37

but you really need to hone in that

content in the beginning, like, you really

411

: 00:23:40

gotta rein it in and be really intentional

with it, and so, I'm happy to hear that.

412

: 00:23:45

That's paid off for you.

413

: 00:23:47

100%, if I didn't work with you, I

would have been on like a million

414

: 00:23:51

tangents, , just straight up, the way

that you organized everything, from

415

: 00:23:55

the worksheets to organizing the

different episodes and the calls to

416

: 00:23:59

action, , it was completely invaluable.

417

: 00:24:02

And I've had.

418

: 00:24:04

Here's the thing.

419

: 00:24:05

I sure we talked about.

420

: 00:24:06

I had a podcast before I had it like

five years ago, and it was a quote

421

: 00:24:11

unquote successful podcast in terms

of like listenership and just, I

422

: 00:24:15

had really cool guests on with big

audiences that was my strategy like to

423

: 00:24:20

have, I mean, interesting people that

then I could leverage their audiences.

424

: 00:24:23

I never made a dime from the podcast.

425

: 00:24:25

So that's why I said, quote

unquote, successful, because

426

: 00:24:28

what's your success metrics?

427

: 00:24:29

Like, what are you trying to do?

428

: 00:24:30

And that was a fun experience, but I

didn't have the understanding or the mind

429

: 00:24:35

for how to fold it into my business and

how to have it be part of a funnel and

430

: 00:24:40

bring new clients in . , you providing

that is just, was just priceless for this.

431

: 00:24:45

Yeah, and, and most people who start

their podcasts are not thinking

432

: 00:24:49

about it in that way or don't

think that it's even possible.

433

: 00:24:53

So , I'll have people who come to me

and they're like so I know that for my

434

: 00:24:57

podcast, I probably just need to get

people on my email address because you

435

: 00:25:00

don't really sell from your podcast.

436

: 00:25:01

Right.

437

: 00:25:01

And I'm like, well, you ain't going

to sell if you don't be like, clearly

438

: 00:25:05

you're not going to sell anything if you

don't , if you don't think you could sell.

439

: 00:25:09

And so most people don't approach

it that way because what we have,

440

: 00:25:12

what we have seen and heard for

about podcast is that, , you.

441

: 00:25:15

Get sponsors, you get a whole bunch

of downloads and then you make your

442

: 00:25:18

money from getting sponsorships.

443

: 00:25:20

And so when I came, you know, on the

scene or like, I'm like, Hey, look,

444

: 00:25:25

when I first started my podcast,

I got, I got my very first client

445

: 00:25:29

from a podcast, when I started my

life coaching business, so like.

446

: 00:25:33

You can do this with a

really small audience.

447

: 00:25:36

I saw, how people were so connected

to me and how people were just like, Oh

448

: 00:25:40

my God, I listen, I binge your podcast.

449

: 00:25:42

And this thing that you said, really

helped me in XYZ area of my life.

450

: 00:25:47

Like I saw the impact of it

and I saw that people were.

451

: 00:25:52

People I've never even known in my life.

452

: 00:25:54

Like my first client came out of nowhere.

453

: 00:25:56

I had no idea who she was

and she was just in my inbox.

454

: 00:25:59

I binge your whole podcast and

I'm ready to work with you.

455

: 00:26:02

, I think you're the

person that can help me.

456

: 00:26:03

And it was just beautiful.

457

: 00:26:05

And so literally what happened.

458

: 00:26:07

Yeah.

459

: 00:26:08

And people don't think that that is,

that that can happen, but what it is,

460

: 00:26:12

is that you just have to be really

intentional about creating that.

461

: 00:26:16

And, you know, when you don't create

that, and you have this podcast

462

: 00:26:20

that's , sitting over here, and you

could probably attest to this, where

463

: 00:26:23

it's this passion project, it is a cool

experiment, it's like something you

464

: 00:26:27

have enjoyed doing, after a while, you

burn out on it, because Eventually it's

465

: 00:26:33

the separate thing from your business.

466

: 00:26:35

You don't, it's not bringing you

any ROI, you're spending time,

467

: 00:26:39

energy, money, maybe on it.

468

: 00:26:41

And it's not yielding those results.

469

: 00:26:42

And so that's a big reason why

a lot of people quit podcasting.

470

: 00:26:46

So it's like you got to marry that, get

you some results, get you your money

471

: 00:26:51

back with being able to be passionate

about what you're talking about.

472

: 00:26:54

And I have to say, I

was talking to an old.

473

: 00:26:56

Coach of mine.

474

: 00:26:57

And I was telling her about the

podcast that I was launching and

475

: 00:27:01

she was like, Oh, well, I'll be, and

she's a, she's a business strategist.

476

: 00:27:04

So she was like, well, I'll be

interested to see because usually

477

: 00:27:07

podcasts don't convert because you

don't get people's email addresses

478

: 00:27:11

and you don't capture data.

479

: 00:27:12

And, you know, and I was, and I was like,

feeling a little bit like, Oh, you know,

480

: 00:27:16

but sorry, when it works, it works.

481

: 00:27:20

And you are really teaching a system that.

482

: 00:27:23

Is working and it's like it's high

intent people that are ready to do

483

: 00:27:28

like they don't want to sit on my email

list they're like, I want to book a

484

: 00:27:31

call you hit the nail on the head.

485

: 00:27:33

I feel like you were speaking to me

and then and everything is there and

486

: 00:27:37

they're binging it and I can tell

them , My methodology, it's not like

487

: 00:27:40

I'm just, I'm only a relationship

coach or I'm only one thing.

488

: 00:27:44

Like I'm teaching a real holistic,

life approach that covers career

489

: 00:27:48

and motherhood and relationship.

490

: 00:27:50

And they're getting the full picture.

491

: 00:27:52

I'm speaking to somebody specific that's

going through all of those things.

492

: 00:27:55

And it just, and then I'm literally

in their ear, like literally

493

: 00:28:00

here, like in their brain.

494

: 00:28:02

Um, I feel like diabolic, I feel like

no, no, it's true because, and I, I've

495

: 00:28:09

said this, I did an interview with one

of my clients who is a hypnotherapist

496

: 00:28:12

and she was talking about podcasting.

497

: 00:28:16

And she was like, well, when I created

my new season, I literally scripted out

498

: 00:28:21

every single word because I know how

powerful that words are and audio is.

499

: 00:28:27

And I don't want to misstep and

say anything and get into people's

500

: 00:28:30

psyche, like the wrong thing.

501

: 00:28:32

And I was like, holy shit.

502

: 00:28:34

Like we're like hypnotizing

people with our, with our podcast

503

: 00:28:38

audio, but it's really true.

504

: 00:28:41

Yeah, doing it for good, right?

505

: 00:28:43

Doing it for good.

506

: 00:28:44

Okay, so tell me about your, so, so

the thing I really was impressed with

507

: 00:28:50

your actual launch and how committed

you were to it, how much you showed up.

508

: 00:28:56

For it.

509

: 00:28:56

It's really a testament.

510

: 00:28:58

I was like, let me take

screenshots of everything.

511

: 00:29:00

Michelle is doing.

512

: 00:29:02

Let me highlight her.

513

: 00:29:03

I'm going to put the links to her

and my membership and everywhere.

514

: 00:29:06

Like everybody go look at what

Michelle is doing., if you needed

515

: 00:29:09

validation, like here I am to give it

to you, a plus all the gold stars,

516

: 00:29:13

you knocked it out of the park.

517

: 00:29:15

So tell me about your launch.

518

: 00:29:17

What did you do for your launch?

519

: 00:29:19

Yeah.

520

: 00:29:19

How did you stay committed and, and

stay in it and, follow through

521

: 00:29:23

with everything because you did

an amazing job and what kind of

522

: 00:29:27

results, , exciting things that

happened from in your launch week.

523

: 00:29:31

So, sorry to make this like the I love

Angie episode, but I love Angie because

524

: 00:29:37

you literally gave us a Trello hoard of

like, What to do and one of the reasons I

525

: 00:29:44

loved it so much because it was literally

just one thing a day and it's so easy to

526

: 00:29:48

on social media feel like you have to do

all the things or do another post or is

527

: 00:29:52

people seeing it or whatever and I just

decided to Trust the process you literally

528

: 00:29:57

said exactly what to do and write every

single day I did one post a day and I sent

529

: 00:30:04

it to my email list also and then , I

slid into Not just DMs, like, I texted

530

: 00:30:10

my friends, I told my community, and

again, I have to say I was shocked by the

531

: 00:30:15

receptivity, right, because I'm promoting

things all the time, I have a business,

532

: 00:30:19

I'm selling programs, I'm, you know, and

for some reason, like, I just, and maybe

533

: 00:30:26

you know the reason, I didn't because

I just, I'm not as familiar as you are,

534

: 00:30:30

like, Everybody wanted to hear my podcast.

535

: 00:30:33

Everybody was curious.

536

: 00:30:35

Everybody wanted to leave a review.

537

: 00:30:36

Everybody was excited about it.

538

: 00:30:38

Like I thought it was going to be like

the giveaway component or whatever,

539

: 00:30:42

like, which that was great too.

540

: 00:30:44

But you know, even I would tell people,

I'll buy you a cup of coffee for review.

541

: 00:30:47

And they'd be like, that's fine.

542

: 00:30:48

I don't mind.

543

: 00:30:49

You don't have to send me a cup of coffee.

544

: 00:30:50

Like, I'm happy to do it.

545

: 00:30:51

I'm happy to listen.

546

: 00:30:52

Like.

547

: 00:30:53

Seriously, , and now when I still

post the reviews as like part of my

548

: 00:30:57

promo, people DM me, that's my review.

549

: 00:30:59

That's the one that I left, you

know, and , I truly, I just really

550

: 00:31:03

did not anticipate how everybody

was just going to be such a yes.

551

: 00:31:08

So supportive.

552

: 00:31:09

I'm so excited for you.

553

: 00:31:11

I just feel like.

554

: 00:31:12

Maybe with a podcast, I don't have

to, it's not a cell, try this thing,

555

: 00:31:16

sign up for this and join this thing.

556

: 00:31:19

It's just me, you know,

sharing something valuable.

557

: 00:31:22

I don't, I don't, I don't fully even

still know what the difference is.

558

: 00:31:25

I think it has something to

do with just the difference

559

: 00:31:28

between being in social media.

560

: 00:31:30

And , I don't know, I

still don't fully know.

561

: 00:31:32

Maybe you could speak to it, but I

was truly . Shocked and just in the

562

: 00:31:36

best way possible and everybody.

563

: 00:31:39

So, and the more that I got that

response, the more I was like, well,

564

: 00:31:43

I'm going to send it to this person.

565

: 00:31:44

I'm going to send it.

566

: 00:31:45

Because , who doesn't love hearing yes and

excitement and , you know, and my family

567

: 00:31:51

members even, and most of my family's

blocked on my social media or they've

568

: 00:31:54

blocked me on my social media cause

they're like, I don't want to hear that.

569

: 00:31:57

But they were genuinely

curious and excited and proud.

570

: 00:32:00

And I don't know, is this whole other,

like, still, I'm, I'm a bit like amazed

571

: 00:32:05

by it and just, it, it, it was just.

572

: 00:32:09

Just such a smart move for me to do that.

573

: 00:32:11

But anyway, it all started with your plan.

574

: 00:32:12

Like you told Us exactly what to do.

575

: 00:32:17

And by the way, for whoever's

listening, I didn't hire Angie

576

: 00:32:19

as like a one on one coach.

577

: 00:32:21

Like I was part of a group

format that she was doing.

578

: 00:32:24

And, um, but everything, like you

just laid it out and it was so simple.

579

: 00:32:28

I knew what to do every

day and I just did it.

580

: 00:32:30

Yeah.

581

: 00:32:31

Yeah, you did.

582

: 00:32:32

You did.

583

: 00:32:32

You executed, but I, I'm going to tell

you why people like gravitated to it.

584

: 00:32:38

So number one, number one is something

that we work on together and

585

: 00:32:43

throughout your content and something

that I talk about is leading with

586

: 00:32:47

mission and talking about your mission.

587

: 00:32:50

Oh, okay.

588

: 00:32:51

Yeah, I hear that.

589

: 00:32:52

And your mission is, , we

can all relate to it.

590

: 00:32:55

We can all get excited about it.

591

: 00:32:57

We can all, like, you want women

to, , be able to live these,

592

: 00:33:02

, beautiful lives and have it all.

593

: 00:33:04

And, , who, who, who doesn't want that?

594

: 00:33:07

Well, you'd, you'd be surprised.

595

: 00:33:10

I mean, I've heard, I don't want it all.

596

: 00:33:11

I have enough already.

597

: 00:33:12

I'm like, all right, you're not for me.

598

: 00:33:16

Who doesn't have it all.

599

: 00:33:18

I'm going through my, like,

I'm, I'm, I'm about to enter

600

: 00:33:20

into my, , Delulu era of life.

601

: 00:33:23

Just as delusional as I can be.

602

: 00:33:28

That's how I want to, I want to be like.

603

: 00:33:30

Go back to being a little girl

who just thinks everything

604

: 00:33:34

and anything is possible.

605

: 00:33:35

And like, I want to grow

up and be a mermaid.

606

: 00:33:37

I'm going to be.

607

: 00:33:38

That's what my daughter wanted to

grow up and be when she was literally

608

: 00:33:41

my daughter is on phase right now.

609

: 00:33:46

So number one, you led with

mission and people were attracted

610

: 00:33:49

to that, to that mission.

611

: 00:33:51

And then something else I wanted

to point out is that the way that.

612

: 00:33:57

Like what you said about it being easy

for people to get people to come to

613

: 00:34:01

your podcast versus selling the thing.

614

: 00:34:05

Is it?

615

: 00:34:06

And then also you said earlier,

like people are coming to

616

: 00:34:08

you and they're super warm.

617

: 00:34:10

I tell everybody this all the time.

618

: 00:34:11

Your podcast listeners are

your warmest leads, period.

619

: 00:34:14

They are ready to buy from you.

620

: 00:34:16

Once they listen to your podcast,

there's no better way to warm them up.

621

: 00:34:20

And then if you think about what you

said about how easy it is to get them

622

: 00:34:24

to commit to coming to the podcast,

like, why not have this as a really.

623

: 00:34:29

Big piece in your marketing, it's like,

it's easy to commit to people will do

624

: 00:34:34

it versus sending them, you know, to

this freebie thing over here, like your

625

: 00:34:39

podcast is your freebie and it's the

best freebie that you can have because

626

: 00:34:43

people are engaged, people are listening,

people are taking you with them.

627

: 00:34:48

throughout their day and they're actually

consuming your content because it's

628

: 00:34:50

so accessible and they don't have to

hold , the phone open to watch the video.

629

: 00:34:56

They can like put shit in their pocket

and keep going about their business.

630

: 00:34:59

Like, so it's a really powerful

part of your, , of your marketing.

631

: 00:35:04

It can be, so you should a

thousand percent incorporate

632

: 00:35:07

it into your marketing.

633

: 00:35:08

When people come into your world

that are new, you should be funneling

634

: 00:35:11

them through to your podcast.

635

: 00:35:13

Like this is the, , We

need to talk you and me.

636

: 00:35:15

That's the next thing.

637

: 00:35:16

I feel like I did that launch and

I was like, needed a breather.

638

: 00:35:19

And now I'm ready to keep it going.

639

: 00:35:21

, see those results.

640

: 00:35:22

I'm, I'm ready to do more.

641

: 00:35:24

And then the other thing is what was

interesting that you said is that your

642

: 00:35:29

family and friends or people who weren't

listening to you online, or like you're

643

: 00:35:32

shocked at how like they wanted to listen

to the podcast or how they perceived it.

644

: 00:35:39

People with.

645

: 00:35:40

Podcasts, like people perceive

people with podcasts on a different

646

: 00:35:45

level of authority and credibility.

647

: 00:35:47

It instantly boosts your

credibility, your authority in that

648

: 00:35:51

space, your thought leadership.

649

: 00:35:53

It instantly increases

that for whatever reason.

650

: 00:35:57

It's like you just, you're just

talking on a mic, but it gives people

651

: 00:36:01

a different level of authority.

652

: 00:36:01

This reverence for you in a way that's

like this person knows what they're

653

: 00:36:06

talking about this person and then they

hear what you're saying it especially

654

: 00:36:10

people who aren't in the same space as

like, like me, like business people,

655

: 00:36:14

things like that, like, especially

for those people when you're selling

656

: 00:36:17

to people that are just like, you

know, normal people not like we're not

657

: 00:36:21

normal, but But yeah, yeah, exactly.

658

: 00:36:25

But , it does.

659

: 00:36:25

It like sets you apart.

660

: 00:36:27

It puts you in a different class.

661

: 00:36:30

And so it's definitely the right step

if you're wanting to become a speaker.

662

: 00:36:36

If you want to speak on stages,

this is, this is essentially

663

: 00:36:39

like building your own stage.

664

: 00:36:40

That's my next phase, my next season

is all about building your own stage,

665

: 00:36:43

Michelle, you're going to love it.

666

: 00:36:44

That's where I'm going.

667

: 00:36:45

We're in the same.

668

: 00:36:46

Yeah, I was going to, um, I'm going

to be working with like someone that's

669

: 00:36:51

going to be pitching me for things.

670

: 00:36:52

And she was saying, Oh, for

speaker panels, we'll link

671

: 00:36:55

to your podcast episode.

672

: 00:36:57

Like exactly, exactly.

673

: 00:36:59

You have to like those things

that, that like gives you

674

: 00:37:01

that additional credibility.

675

: 00:37:03

If you're trying to get media,

if you're trying to get.

676

: 00:37:06

It'd be a speaker like this body of work

is really your portfolio for those things.

677

: 00:37:12

And it's also you create your own stage.

678

: 00:37:13

So you're your own, you're on your

own stage, which is a great thing.

679

: 00:37:18

Or you want to get a book deal like

this is your body of work for that.

680

: 00:37:22

And so I think that that's really great.

681

: 00:37:24

So we're gonna wrap this up here.

682

: 00:37:26

But I want to know two more questions.

683

: 00:37:29

And what what would you do anything?

684

: 00:37:33

Thank differently than what

you did in this process?

685

: 00:37:37

Would I do anything differently?

686

: 00:37:39

No, I really wouldn't.

687

: 00:37:41

Like, look, I'm going to be

transparent that it was a lot of work.

688

: 00:37:45

But I, when I decide something, I see

it through and that's one of the reasons

689

: 00:37:51

that I feel like I'm a successful person.

690

: 00:37:53

If anything, I feel like.

691

: 00:37:55

I just would have, I would do

more, would have immediately done

692

: 00:37:59

more work with you on , now that

it's launched, like what's next?

693

: 00:38:02

There was a little, there's been a gap,

but again, I'm in trust that everything

694

: 00:38:05

in perfect timing and I got to enjoy

my summer and like that kind of stuff,

695

: 00:38:09

you know, because I already have people

asking me, , did you record more episodes?

696

: 00:38:13

Like what's next kind of thing, you know?

697

: 00:38:14

So.

698

: 00:38:15

Honestly, like again, infomercial for

Angie, you know, like really smart

699

: 00:38:20

decision, you know, I'm at a stage

where I know money is a renewable

700

: 00:38:24

resource time is not so just having

you knowing exactly what to do.

701

: 00:38:30

, and, and also I was just in a really.

702

: 00:38:32

I mean, I did a rebrand at the

beginning of the year and I

703

: 00:38:35

really solidified my methodology.

704

: 00:38:37

I was ready to get this all out there.

705

: 00:38:40

Like I was in the perfect

place for me to do this.

706

: 00:38:43

I'm not saying everybody needs

to be there, but it was almost

707

: 00:38:45

just like, I have to do this.

708

: 00:38:47

Like, yeah, Just do it, just go and do it.

709

: 00:38:50

And now it's just going to be about

how to leverage it even more and like,

710

: 00:38:54

and what comes next for those next

level goals that I have for myself.

711

: 00:38:57

So I don't really, I don't really have

anything to say, I don't do regrets.

712

: 00:39:02

That's one of my things.

713

: 00:39:02

I don't do regrets.

714

: 00:39:03

Yeah.

715

: 00:39:04

It was perfect.

716

: 00:39:05

Really.

717

: 00:39:07

And what would you say to the person

who's listening who's either doesn't

718

: 00:39:13

feel confident or dragging their ass on

this or have, have this idea for years?

719

: 00:39:21

What would you say to that

person to help them, like, pull

720

: 00:39:26

the trigger, like, get it done?

721

: 00:39:28

What would you say?

722

: 00:39:29

I mean, the way that I operate, if

anyone's in the human design, I'm

723

: 00:39:32

a generator and I'm a responder.

724

: 00:39:33

I just need to ping off of somebody, like

hire somebody that, that you ping off of

725

: 00:39:39

high, like to hire you, hire somebody that

knows exactly what to do that is proven

726

: 00:39:43

successful, that has clients that are.

727

: 00:39:46

Making money off of their

podcast and getting exactly what

728

: 00:39:49

they want from the experience.

729

: 00:39:50

I, you know, most of us, when you

think about it, we're just alone in

730

: 00:39:54

front of our computers all day long.

731

: 00:39:55

And yeah, having that experience

of being able to work with somebody

732

: 00:40:00

that knows what they're doing

and, and get you going there.

733

: 00:40:03

Like that, that's just the best thing.

734

: 00:40:05

So, but like investing in it, like

doubling down and just deciding to do it.

735

: 00:40:12

That I love that.

736

: 00:40:12

I love that for multiple things.

737

: 00:40:15

Also in our business, it's

like invest in it, double down.

738

: 00:40:18

I did an episode, uh, I am about

to move into this, like selling

739

: 00:40:24

a program around podcast growth.

740

: 00:40:26

And , I was like, , the truth about

why your podcast isn't growing.

741

: 00:40:29

And I was just like,

it's because you aren't.

742

: 00:40:32

You aren't invested in it.

743

: 00:40:34

It's because you aren't actually doing

the freaking things, it's a side piece.

744

: 00:40:38

It's the side chick over here.

745

: 00:40:39

So signing up for that program.

746

: 00:40:41

So, you know, because

yeah, because that's true.

747

: 00:40:44

Like literally right now.

748

: 00:40:44

I'm like, okay, what next?

749

: 00:40:46

Like I launched it.

750

: 00:40:47

I had the great launch.

751

: 00:40:48

I know that it, it

works within one month.

752

: 00:40:50

There's like already

income being made from it.

753

: 00:40:53

, I just need to know how

to , continue to leverage it.

754

: 00:40:55

Even, even more so.

755

: 00:40:57

Even for me, so I'm just excited.

756

: 00:41:01

Well, thank you, Michelle.

757

: 00:41:02

I, I promise I didn't, um,

I wanted to get your take.

758

: 00:41:07

I didn't know that the episode

was going to be a full on full

759

: 00:41:10

testimonial at every corner.

760

: 00:41:13

But thank you for, thank you

for saying that the moral of

761

: 00:41:18

the story is just to hire Angie.

762

: 00:41:20

That's the biggest

takeaway that Michelle has.

763

: 00:41:24

And also that you can definitely

make a lot of money and use

764

: 00:41:27

your podcast as a funnel.

765

: 00:41:29

And that's from somebody

that had a podcast before and

766

: 00:41:31

didn't know how to do that.

767

: 00:41:33

And And it's just, I, I really see it and

understand it now in this whole other way.

768

: 00:41:39

And I'm just, I'm really excited

that I have it and that there's

769

: 00:41:42

more for me to do with it.

770

: 00:41:44

Yeah.

771

: 00:41:44

I love that.

772

: 00:41:45

So tell us now where we can find you.

773

: 00:41:48

Tell us what your podcast is.

774

: 00:41:50

I don't even think we said your

podcast name, but don't worry.

775

: 00:41:52

I'll add that in the beginning

in the introduction of this.

776

: 00:41:54

So people will know they won't be sitting

here wondering like, who is this Michelle?

777

: 00:41:58

What's her podcast?

778

: 00:41:59

The whole episode.

779

: 00:42:00

I'll put that at the beginning, but tell

us what your podcast is, where else.

780

: 00:42:04

We can find you and all of those things.

781

: 00:42:07

Yes.

782

: 00:42:07

So my podcast is called Women Healing

and it's on Spotify, Apple, Google,

783

: 00:42:12

and Audible actually, which is cool.

784

: 00:42:15

And you can go to have it all queen.

785

: 00:42:17

com in order to get next steps.

786

: 00:42:19

And you can connect with me

on Instagram, Michelle Canaan.

787

: 00:42:22

And And yeah, but I would just suggest

listening to my podcast so I can

788

: 00:42:26

seduce you into my evil plan for you

having everything that you want in

789

: 00:42:30

life and feeling the absolute best.

790

: 00:42:33

So if you want that women

healing is the podcast.

791

: 00:42:36

I love that warning, , we'll

make you want to buy my shit.

792

: 00:42:39

If you listen.

793

: 00:42:43

Some people might not want to

listen because they're like scared.

794

: 00:42:46

Some people are scared to have it

all, but that's another conversation.

795

: 00:42:49

But anyway, thank you.

796

: 00:42:50

That's a podcast episode probably.

797

: 00:42:52

It is.

798

: 00:42:53

That actually is.

799

: 00:42:54

You should write that one down.

800

: 00:42:55

You know, I'm full of podcast

episode ideas, but yeah.

801

: 00:42:59

All right.

802

: 00:43:00

Thank you, Michelle.

803

: 00:43:01

And thank you guys for

being here and listening.

804

: 00:43:03

And I will see you guys

in the next episode.