7. How To Share Your Podcast Without Being An Asshole

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Okay.

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So do you ever feel like you wanna share your podcast more?

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You want to grow your listenership, you wanna be able to have more people come

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and listen to your podcast, but you feel kind of stumped on how to share

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it, where to share it, what to do.

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How'd I get this thing to grow?

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It's the number one question that I get.

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You're definitely not alone in this.

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So listen up to this episode because I'm about to tell

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you literally what not to do.

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My number one pet peeve of sharing your podcast, over social media, right?

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What's my number one pet peeve?

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And then I'm also gonna give you some ideas of what you can do that might be

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more effective for you when it comes to sharing your podcast on social media.

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So this is your first time listening and you don't know who I am.

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I am Angie.

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I am a podcast coach consultant, and I also own a podcast production company,

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and so I help people who have businesses use podcasting to effectively market and

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grow their businesses on this platform.

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So that is what I do.

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So here we go.

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What's my number one pet peeve?

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What, what do I see all the time?

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Uh, I actually have a Facebook group called Launch Grow.

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Explode your podcast.

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But having it for several years, I love that community dearly.

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it took some doing to get started.

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I know a lot of people out there like are really reluctant to do the Facebook group

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thing because it does take work, right?

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Like the things that that pay off big in the end always do

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take work, like podcasting.

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And one of my very big pet peeves and something that happens so often

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is that people come up into my.

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My group, Angie m Jordan, my group that I created, that I put my blood, sweat,

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and tears into, and they just link diarrhea their episodes like we care.

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Now I know that it's like not fair and I talk a lot of trash about this.

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Like my whole thing is like, no one cares about your episode 29.

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Nobody cares that you have a new episode out in episode 29 and

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come and listen to my episode.

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Nobody cares.

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Right?

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But also you're coming into a group about podcasting.

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The group is called Launch Grow Exposure Podcast, and you're dropping

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the link to your podcast that is about relationships and dating.

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in what world do we think that this is an audience that is

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worthy of your podcast link?

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What gave you the idea that this is.

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A place that is going to help you grow your podcast.

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How do you know these people are your podcast listeners?

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Right?

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The short answer is they're not your podcast listeners.

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The even shorter snar here thing to say is stop fucking dropping your link

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around link diarrhea is what I call it, all over social media in this like

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really weird effort to get people to come and listen to your podcast because

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listen, like I, I understand the effort and I can appreciate the effort.

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Big time.

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I can appreciate the effort.

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However, this is not serving you.

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So when people come and drop the link in my group, you know, like

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I want to be conscious of that.

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Everyone is just trying to do their best out there, like, and I really

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do honor that and I honor that.

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I think that that's awesome that you want to take the effort and do things,

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but it's like, let's be a little bit smarter and a little bit more

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tactical and a little bit more like.

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Something that might give us some results for our efforts.

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Right?

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So you heard me say earlier in here about the fact that this

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is not the right audience.

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So you're dropping your link to the wrong audience.

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So how is that gonna be effective in your podcast growth?

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So the number one thing that you really need to figure out if you wanna be.

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Posting your link for your podcast around these social media streets is you.

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You need to know where your audience is at, and that's where

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you need to be posting your link.

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When I started, transitioned, I used to be a life coach, and I

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transitioned into doing podcasting and being a podcast coach.

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And when I started I thought, I thought that my audience was

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going to be, in podcast groups.

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I went, I joined all the podcast groups.

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I was in there and I was talking to people and I was interacting cuz I'm

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like, okay, I gotta go find my people.

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I gotta go get my audience.

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I gotta go find my people.

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Like this is like what I'm supposed to be doing, right?

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What I figured out is like, that was the wrong audience for me.

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Turns out the people who I really help, who are business owners, who are business

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owners who wanna start a podcast, are not in the podcast groups at all.

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Do you wanna know where they were?

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In the business groups, , they were the business groups, and I was like,

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oh, that's where my people are.

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But it took me some trial and error of like where to be in order to find.

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Where my people were, right?

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Where people, if I did drop a link, which, you know, I'm not inclined to

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just drop links for people and say, Hey, come listen to my episode 29.

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Well, we'll talk about that in a second.

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But if I did drop the link, at least it could fall on people's ears or their

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eyesights or their, their scroll of people who may at least have a chance of being

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interested in what I'm talking about.

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So, number one, find your audience.

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, even better build your audience.

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But number one, I mean, sometimes in order to build your audience, you need

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to find your existing audience where they're at, build some credibility,

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build some relationships with them, get networked with them, and then you bring

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them over to build your own audience.

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Right?

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That's exactly how I built my Facebook group.

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But it's like you gotta find the right people.

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If you're dropping your link in places where it's not a relevant audience, it

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just comes across really spammy and it comes across as very like, look at me.

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Just come and listen to my podcast with no care about.

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It's like not reading the room, right?

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It's like awkward.

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It just feels awkward when, when you do this.

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Okay?

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So stop doing this.

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Stop dropping your episode in places that people do not give a fuck, because I can

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guarantee that they do not give a fuck.

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Speaking of people who do not give a.

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People also do not give a fuck that.

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You released your episode today and your episode 29 just came out.

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People do not care.

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People care about themselves.

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People do not care that you dropped an episode, okay?

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They do not care.

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They care about how is this going to help me?

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And they're not.

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They're not about to go and try to figure that out on their own.

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That's your job to tell them it's your job to show them how

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this is going to help them.

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So then they'll want to go and click the link because they're actually

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getting some benefit out of this.

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So it's really about how do I find the right audience?

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How do I talk about this in a way that is showing them that

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I have some value here for you?

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I have value for.

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I have something that might help you so you can click here, right?

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As opposed to coming off into groups, or going into places or dropping your shit.

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Places where people don't care.

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They're not the right people.

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. Imagine how much more effective the people who come into my group and

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drop their sports radio show, or they drop their break up with your

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boyfriend and go through like these, like these shows about relationships

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or divorce or like all this stuff.

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And like, yeah, of course people who wanna start a podcast, like they

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can relate to some of these things.

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But imagine how much more effective that would be if you're in a group

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that is all about relationships and dating and you drop your link in there.

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and not only drop your link, but say, Hey, are you struggling to know when's

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the right time to leave a bad relationship and when you should stay and work it out?

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If you are, I recorded this episode for you.

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I hope you get some value out of it.

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Come and tell me what you think.

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Right?

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How much more effective is that than you just diarrhea in your link into this

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group of random podcasters who don't.

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at all.

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So number one, make sure you're finding your right audience and putting your

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content in front of the right audience.

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Number two, make sure that you are leading with.

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What these people want, what you're actually helping them with, what value

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that you're adding before you ask them to come and listen to my episode

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because this is all about me, right?

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So as soon as you can make this shift in your mind that I'm sharing this episode

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to be helpful, that I'm sharing this episode because this person needs this.

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This is not just like all about me and I want people to listen to this episode.

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This is really about.

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Them.

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This is about how I'm adding value to their life.

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This is about how I'm helping them out.

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This episode is going to help you versus come and listen to my podcast because

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I need more podcast listeners because I have this desire for people to see me

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and like everybody should love me, right?

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So if you lead from that place of service and that place of adding value, you

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will always, always, always, always.

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. So I hope this helps come over and say hi to me at Instagram at Angie m Jordan.

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Hit me up in the dms and tell me how you feel about this.

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Have you tried this?

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What are some things, some ways that you've shared your podcast

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on social media that you find particularly helpful for you?

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Or if, um, you're gonna try this out, come over and let me know.

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Okay?

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So thank you for listening and I will see you next time.