Episode 39

36. What To Do When Creating Podcast Content Feels Hard

Published on: 16th September, 2024

In this episode I chat about a very very common problem that I see alot of business owners face- actually recording their content.

Most people don't realize that being a podcasters is its own full time job, so I get it, its hard to make the time. In this episode I share with you some tips that will help to generate some ideas and some "get going" when you are feeling stuck with putting out episodes.


If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Transcript
Speaker:

Do you ever get into a funk?

2

:

Do you ever feel like there is no

content that you could possibly pull

3

:

out of your soul or out of your mouth?

4

:

And there's nothing that you can think

of to say for your podcast or it just

5

:

feels really heavy to create content.

6

:

Well, stay tuned because in this episode,

I'm going to talk about , how to re

7

:

energize yourself, how to Reenergize

your content and get your ass consistent

8

:

and keeping going on your podcast.

9

:

So stay tuned.

10

:

y'all?

11

:

Okay, so let's be honest.

12

:

Um, your girl did not want

to do this recording today.

13

:

Let's be honest, , your girl has been

struggling to find the words to say

14

:

and be consistent on her own podcast.

15

:

Isn't that crazy?

16

:

I teach podcasting and yet.

17

:

I'm not consistent with my podcast.,

There's a couple of things that

18

:

I want to say about that, but

first we will, I will get there.

19

:

And first I want to talk about this idea

or this struggle to create content and the

20

:

balance between creating something that is

strategic and that you're going to be able

21

:

to use over and over in your business.

22

:

And feeling stuck around being too

strategy heavy where then it takes the

23

:

fun out of it or the joy out of it or

you don't want to show up and record

24

:

because it just feels heavy and not

exciting, , that you have to have both.

25

:

You have to really enjoy

what you're talking about.

26

:

You have to be excited about

what you're talking about.

27

:

Because otherwise you're going

to start feeling stagnant.

28

:

You're going to start

not wanting to record.

29

:

And then that is gone.

30

:

going to become a problem for you.

31

:

So just know that if you're in a

place where you're struggling, are

32

:

you finding it hard to create content?

33

:

Are you not sure what you want to say?

34

:

Or maybe you kind of aren't,

aren't super consistent.

35

:

If you're like, kind of go back and

forth, or sometimes you have these

36

:

like jolts of consistency and then you

kind of drop off the face of the earth.

37

:

This is normal.

38

:

There is nothing wrong with you.

39

:

That is very typical podcaster behavior

for someone who runs a business and who is

40

:

wearing all the fucking hats like myself.

41

:

So give yourself grace.

42

:

It's normal.

43

:

You're fine.

44

:

Let's just talk about what are

some things that you can do to

45

:

remedy this or to get past this.

46

:

So a first thing that I'm

going to tell you is that.

47

:

You really need to understand yourself

and the structure that you want, how

48

:

you like to show up, all of that,

because what could be happening and

49

:

what happens to a lot of people is they

have this plan and they come up with

50

:

this idea in their head of how they

want to produce their podcast and how

51

:

they're putting their podcast out there.

52

:

And really, essentially, it's

not really working for them.

53

:

So maybe it's you decided that you wanted

to have an interview show because you saw

54

:

that's what someone else did, you think

that's the direction that you should go,

55

:

but you find it so fucking hard to reach

out to people, to actually get on the call

56

:

with people, to schedule the interviews,

to do whatever else with the interviews.

57

:

You find it so difficult I invite

you to really think about, or

58

:

maybe it's the other way around.

59

:

Maybe it's the other way around where,

you know, you're listening to my advice.

60

:

You're listening to me talk about, you

know, you got to do a solo episode.

61

:

If you want to be successful,

if you want people to.

62

:

See you as the authority then

you have to do a solo episode.

63

:

And so you're sitting here Forcing

yourself to do the solo episodes

64

:

when it just doesn't feel right.

65

:

So number one I want you to examine

how you're doing your show structure,

66

:

what you're currently doing.

67

:

Are you releasing once

a week, twice a week?

68

:

You know, whatever that is, it could be

that you're just brain and your workflow.

69

:

Don't enjoy that.

70

:

structure.

71

:

And so I want you to think about and

reimagine or look at that angle of

72

:

what you can be doing differently

in your show structure that could

73

:

help you to get over that hump.

74

:

If you know that you struggle for daily

or not daily, if you know that you

75

:

struggle, To put out weekly content and

you don't want to show up every week What

76

:

is it that you need to do in order to?

77

:

Make this work for you.

78

:

So maybe it's you're putting out series

that you drop once a month Maybe it's

79

:

that you do one podcast episode a month

or one every other week Maybe it's in your

80

:

planning and production side where you're

just You get together, you get together

81

:

at the beginning of the month, you record

all four of your episodes, you get them

82

:

all scheduled in and wrapped up and done,

and so you know that that is completed.

83

:

So whatever it is, I want you to think

about what ways you work best, not.

84

:

What you think is going to be best

for your podcast because at the

85

:

end of the day Who gives a shit

if you're not even recording any

86

:

content okay, so who cares if?

87

:

You know you're supposed to do an episode

once a week versus once a month But you

88

:

can't even be consistent with an episode

once a week and so it starts feeling

89

:

overwhelming and then you disappear

for months And then you come back so

90

:

it's better to be You consistent once

a month putting out an episode or once

91

:

every month putting out four episodes

at once, then disappearing and falling

92

:

off the face of the fucking planet.

93

:

Okay.

94

:

So think about what

your show structure is.

95

:

That is very important to this.

96

:

The other thing I want you to

think about if you're feeling

97

:

stuck or stagnant podcast is

are you trying too fucking hard?

98

:

Like, are you trying too hard?

99

:

And what I mean by that is, And I run

into this all the time with my clients.

100

:

I run into this all the time and some

people's brains are just wired this way.

101

:

And I always want to and have to, I have

to be, I have to give you permission to go

102

:

outside of the lines of even what I teach.

103

:

Please go outside of the lines of

even what I teach about podcasting

104

:

because at the end of the day,

I am not the end all be all.

105

:

I have not perfectly tailored

every solution to you if all you're

106

:

doing is listening to my podcast.

107

:

I tailor shit to my one on one

personal clients, and we do

108

:

all kinds of different shit.

109

:

We do all kinds of different things.

110

:

Because.

111

:

One thing that I really pride myself

on when it comes to my clients

112

:

also is it's not just about here's

the template, here's the format.

113

:

I have this ability to be able

to look at my client and say, or

114

:

understand my client and say, okay,

this isn't going to work for you.

115

:

This is not what you want.

116

:

This is not how you work.

117

:

Let's, let's tailor

something more to your style.

118

:

So let's tailor something

more to your style.

119

:

And that's really important for you

to think about for yourself And I'm

120

:

saying that to say some people are

such overthinkers when it comes to

121

:

your content, that because Angie

said you should talk about a client

122

:

story in every episode, you should

be talking about the thing that

123

:

you're selling in every episode.

124

:

You need to have an intro

that does like this.

125

:

, you need to lead off your podcast with

an interesting question to a thought

126

:

provoking question to bring people in.

127

:

You should, in your episode,

be seating yourself.

128

:

You should tell a story in your episode.

129

:

Like there's so many

different elements, right?

130

:

And so for some people,

the overthinking is real.

131

:

The overthinking, the things that I

say are, Super literal to people and

132

:

for me, I'm not that kind of person.

133

:

So a lot of times I have to remind

myself that not everybody is like that.

134

:

Some people are very

literal with what I say.

135

:

So that could be something that's

keeping you stuck and it is,

136

:

it comes from perfectionism.

137

:

It comes from, Oh, Angie said

I had to hit all these points.

138

:

So let me hit all these points.

139

:

She said I had to talk

about a client story.

140

:

I had to talk about it.

141

:

Blah, blah, blah, blah, blah.

142

:

And if that is what you want to do,

Could be happening to you and maybe

143

:

you don't know that's what's happening

because maybe you don't know that's why

144

:

you're in freeze mode But it's probably

one of the reasons it could be one of

145

:

the reasons why you're in freeze mode

And if that is the reason I want you

146

:

to throw out the fucking rulebook.

147

:

I want you first to focus on

getting consistent and getting your

148

:

groove and consistently talking

And then we can start to, refine,

149

:

we can start to refine as you go.

150

:

And let me, let me back up.

151

:

, I don't want you to throw out the

rules, but if it's, maybe you throw

152

:

out the rules for an episode or two.

153

:

Maybe you throw out the rules

while you get back into the groove.

154

:

Maybe, you know, to get over

the hump of feeling stuck, you

155

:

throw out the fucking rules.

156

:

If you haven't recorded in three months,

just fucking record, just get on there

157

:

and talk, just get on there and talk.

158

:

So, Right now, I haven't recorded

in a while, when I originally

159

:

started this podcast, I was going

to, uh, record it in seasons.

160

:

I was going to, you know,

like, and things have changed.

161

:

I still feel like I haven't

really gotten my groove in how I

162

:

want to show up on the podcast.

163

:

I'm just trying a bunch of

different things, and that's okay.

164

:

But one of the things that I knew coming

into today where I'm in the middle, like

165

:

I'm doing a coworking session with one

of my group programs where we're working

166

:

on launching our podcast for the fall.

167

:

And I came to the group, to the coworking

session with the intention, I'm going to

168

:

record a podcast episode and get it done.

169

:

And I don't really know

what I want to talk about.

170

:

I don't have a perfectly

planned out season.

171

:

I don't have any notes.

172

:

I don't have a perfectly

planned out episode.

173

:

I'm not really sure what I'm leading

people into what I'm selling, but

174

:

you know what, it's just one of those

times that you just got to talk.

175

:

You got to break the seal.

176

:

I don't know if you know what

breaking the seal is in drinking

177

:

terms, but it's, you know, when you

are drinking, you're out with your

178

:

friends having beers or something.

179

:

And as soon as you break the seal of

going to the bathroom, you have to

180

:

continually keep going to the bathroom.

181

:

So you try not to break the seal

so that you're not always in

182

:

the bathroom when you go out.

183

:

Um, so yeah, there's my little

Tidbit on breaking the seal, but when

184

:

it comes to your podcast and when

you break the seal of keeping your

185

:

mouth shut and you just talk then it

helps everything to start flowing.

186

:

People do this, writers

do this all the time.

187

:

There's that website, 750words.

188

:

com, that is literally intended for

you to break the seal of your silence.

189

:

And once you start writing, the

idea is the practice of writing.

190

:

And once you start writing, then the

things after 750 words, maybe the right

191

:

things are ready to come out by then.

192

:

It's the same with talking one

thing I highly recommend doing.

193

:

If you're too afraid to break the seal

on an actual podcast episode, voice

194

:

note yourself, do it in voice notes.

195

:

Be totally fine.

196

:

So if you're feeling like shit, I don't

know what I want to say, then , before

197

:

you start recording your podcast

episode, go to your voice notes.

198

:

And talk about it.

199

:

Go to your voice notes, talk about

it, talk it over with yourself.

200

:

If, if anybody gets a hold of my

voice notes, like, , I'm crazy.

201

:

I am crazy in my voice notes.

202

:

, I literally talk to myself all the time.

203

:

And I'm such , an audio processor

that It helps me to get, to move

204

:

through things, to get through things.

205

:

So sometimes that's what you need

to do in order to process your,

206

:

to get through your episode.

207

:

So those could be some of the things.

208

:

If you don't know what to

say, explore those things.

209

:

Like why, like what is,

what's actually happening?

210

:

What are the reasons why

you're finding yourself?

211

:

Stuck.

212

:

It usually has to do with you

just don't really love the format

213

:

that you came up with and you're

just doing the shit because That's

214

:

what you think that you should do.

215

:

You're following advice of someone

or you're just trying to do it too.

216

:

Perfect You're trying to make every

episode be Something and it just doesn't

217

:

need to be something every episode does

not have to be revolutionary It doesn't.

218

:

And that's just the truth of it.

219

:

So if you're in this place,

you should just start talking.

220

:

I highly advise that you

show up and just talk.

221

:

And I hope that this was helpful.

222

:

And you know what, I will, here's, I will

leave you with one last, one last tip on

223

:

getting the content creation will going

when it comes to creating an episode.

224

:

Out of nowhere, whenever you're

feeling stuck is answer a question.

225

:

What questions are people asking?

226

:

You can, you can answer questions

that are come from online.

227

:

What's the, there's a questions,

I don't know, answers.

228

:

com or something like that.

229

:

Um, I don't really know what I'm talking

about, but there's, you know, you can

230

:

go on social media, type in your topic.

231

:

I can go in a Facebook group and type in

my topic podcast, and I could see what

232

:

questions people are asking around it.

233

:

And once I see that, then I can

create a whole episode around it.

234

:

And it'd be really easy

for me and helpful for me.

235

:

So those are the things that I want

you to keep in mind, like drop the

236

:

perfectionism, show up and talk.

237

:

It's a muscle.

238

:

You're going to get better at it.

239

:

You're going to get better at showing

up and talking and being able to

240

:

do all those things that I teach,

like seating yourself, talking

241

:

about your clients, telling a story

so that you're more personable.

242

:

Like you're going to get better

at it the more that you do it,

243

:

but you can't get better at it.

244

:

If you don't.

245

:

Practice and do it and show

up and do it and who cares,

246

:

who cares what it sounds like?

247

:

Who cares if it wasn't your best,

most groundbreaking podcast episode?

248

:

And by the way, the episodes that people

resonate with the most are usually

249

:

not the ones you think are the best.

250

:

And that's just how it is.

251

:

I don't know why.

252

:

It's just how it is.

253

:

So I hope that you took something from

this as always come over and say hi to

254

:

me on Instagram at Angie M Jordan or

answer or ask me any questions in my DMs.

255

:

I'm happy to chat with you there and I

hope that you have a good day, whatever

256

:

day that you're listening to this.

Next Episode All Episodes Previous Episode
Show artwork for Podcast That Pays

About the Podcast

Podcast That Pays
grow your business, sell your offers, get paid.
Want to start a podcast for your business but you think things like:

“Podcasting is the long game “
“I don’t have time to start another thing right now”
“You can’t monetize unless you have lots of downloads”
“I don’t know if I have enough to say”
“I’m not sure I can be consistent”

Well this podcast is for you. In Podcast That Pays you are going to learn strategies for how to use podcasting to grow your business, how to sell your offers right from your podcast, how to create content on your podcast that warms your leads up making them ready to buy, and why you don’t need a big audience or fancy equipment to get started.

Your host Angie Jordan runs a podcast consulting and production agency where she has helped hundreds of online coaches, course creators, and business owners start podcasts to market their business and sell into their courses, mastermind, and even high ticket programs- right from their podcast.

Ready to create a Podcast That Pays and grow your business through podcasting? You are in the right place.

To learn more about Angie's work go to podcastthatpays.com

About your host

Profile picture for Angela Jordan

Angela Jordan