36. What To Do When Creating Podcast Content Feels Hard

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Do you ever get into a funk?

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Do you ever feel like there is no

content that you could possibly pull

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out of your soul or out of your mouth?

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And there's nothing that you can think

of to say for your podcast or it just

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feels really heavy to create content.

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Well, stay tuned because in this episode,

I'm going to talk about , how to re

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energize yourself, how to Reenergize

your content and get your ass consistent

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and keeping going on your podcast.

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So stay tuned.

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y'all?

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Okay, so let's be honest.

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Um, your girl did not want

to do this recording today.

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Let's be honest, , your girl has been

struggling to find the words to say

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and be consistent on her own podcast.

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Isn't that crazy?

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I teach podcasting and yet.

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I'm not consistent with my podcast.,

There's a couple of things that

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I want to say about that, but

first we will, I will get there.

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And first I want to talk about this idea

or this struggle to create content and the

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balance between creating something that is

strategic and that you're going to be able

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to use over and over in your business.

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And feeling stuck around being too

strategy heavy where then it takes the

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fun out of it or the joy out of it or

you don't want to show up and record

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because it just feels heavy and not

exciting, , that you have to have both.

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You have to really enjoy

what you're talking about.

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You have to be excited about

what you're talking about.

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Because otherwise you're going

to start feeling stagnant.

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You're going to start

not wanting to record.

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And then that is gone.

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going to become a problem for you.

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So just know that if you're in a

place where you're struggling, are

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you finding it hard to create content?

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Are you not sure what you want to say?

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Or maybe you kind of aren't,

aren't super consistent.

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If you're like, kind of go back and

forth, or sometimes you have these

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like jolts of consistency and then you

kind of drop off the face of the earth.

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This is normal.

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There is nothing wrong with you.

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That is very typical podcaster behavior

for someone who runs a business and who is

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wearing all the fucking hats like myself.

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So give yourself grace.

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It's normal.

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You're fine.

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Let's just talk about what are

some things that you can do to

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remedy this or to get past this.

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So a first thing that I'm

going to tell you is that.

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You really need to understand yourself

and the structure that you want, how

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you like to show up, all of that,

because what could be happening and

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what happens to a lot of people is they

have this plan and they come up with

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this idea in their head of how they

want to produce their podcast and how

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they're putting their podcast out there.

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And really, essentially, it's

not really working for them.

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So maybe it's you decided that you wanted

to have an interview show because you saw

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that's what someone else did, you think

that's the direction that you should go,

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but you find it so fucking hard to reach

out to people, to actually get on the call

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with people, to schedule the interviews,

to do whatever else with the interviews.

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You find it so difficult I invite

you to really think about, or

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maybe it's the other way around.

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Maybe it's the other way around where,

you know, you're listening to my advice.

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You're listening to me talk about, you

know, you got to do a solo episode.

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If you want to be successful,

if you want people to.

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See you as the authority then

you have to do a solo episode.

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And so you're sitting here Forcing

yourself to do the solo episodes

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when it just doesn't feel right.

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So number one I want you to examine

how you're doing your show structure,

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what you're currently doing.

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Are you releasing once

a week, twice a week?

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You know, whatever that is, it could be

that you're just brain and your workflow.

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Don't enjoy that.

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structure.

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And so I want you to think about and

reimagine or look at that angle of

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what you can be doing differently

in your show structure that could

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help you to get over that hump.

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If you know that you struggle for daily

or not daily, if you know that you

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struggle, To put out weekly content and

you don't want to show up every week What

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is it that you need to do in order to?

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Make this work for you.

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So maybe it's you're putting out series

that you drop once a month Maybe it's

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that you do one podcast episode a month

or one every other week Maybe it's in your

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planning and production side where you're

just You get together, you get together

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at the beginning of the month, you record

all four of your episodes, you get them

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all scheduled in and wrapped up and done,

and so you know that that is completed.

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So whatever it is, I want you to think

about what ways you work best, not.

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What you think is going to be best

for your podcast because at the

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end of the day Who gives a shit

if you're not even recording any

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content okay, so who cares if?

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You know you're supposed to do an episode

once a week versus once a month But you

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can't even be consistent with an episode

once a week and so it starts feeling

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overwhelming and then you disappear

for months And then you come back so

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it's better to be You consistent once

a month putting out an episode or once

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every month putting out four episodes

at once, then disappearing and falling

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off the face of the fucking planet.

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Okay.

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So think about what

your show structure is.

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That is very important to this.

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The other thing I want you to

think about if you're feeling

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stuck or stagnant podcast is

are you trying too fucking hard?

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Like, are you trying too hard?

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And what I mean by that is, And I run

into this all the time with my clients.

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I run into this all the time and some

people's brains are just wired this way.

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And I always want to and have to, I have

to be, I have to give you permission to go

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outside of the lines of even what I teach.

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Please go outside of the lines of

even what I teach about podcasting

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because at the end of the day,

I am not the end all be all.

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I have not perfectly tailored

every solution to you if all you're

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doing is listening to my podcast.

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I tailor shit to my one on one

personal clients, and we do

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all kinds of different shit.

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We do all kinds of different things.

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Because.

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One thing that I really pride myself

on when it comes to my clients

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also is it's not just about here's

the template, here's the format.

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I have this ability to be able

to look at my client and say, or

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understand my client and say, okay,

this isn't going to work for you.

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This is not what you want.

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This is not how you work.

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Let's, let's tailor

something more to your style.

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So let's tailor something

more to your style.

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And that's really important for you

to think about for yourself And I'm

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saying that to say some people are

such overthinkers when it comes to

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your content, that because Angie

said you should talk about a client

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story in every episode, you should

be talking about the thing that

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you're selling in every episode.

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You need to have an intro

that does like this.

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, you need to lead off your podcast with

an interesting question to a thought

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provoking question to bring people in.

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You should, in your episode,

be seating yourself.

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You should tell a story in your episode.

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Like there's so many

different elements, right?

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And so for some people,

the overthinking is real.

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The overthinking, the things that I

say are, Super literal to people and

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for me, I'm not that kind of person.

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So a lot of times I have to remind

myself that not everybody is like that.

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Some people are very

literal with what I say.

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So that could be something that's

keeping you stuck and it is,

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it comes from perfectionism.

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It comes from, Oh, Angie said

I had to hit all these points.

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So let me hit all these points.

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She said I had to talk

about a client story.

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I had to talk about it.

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Blah, blah, blah, blah, blah.

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And if that is what you want to do,

Could be happening to you and maybe

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you don't know that's what's happening

because maybe you don't know that's why

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you're in freeze mode But it's probably

one of the reasons it could be one of

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the reasons why you're in freeze mode

And if that is the reason I want you

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to throw out the fucking rulebook.

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I want you first to focus on

getting consistent and getting your

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groove and consistently talking

And then we can start to, refine,

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we can start to refine as you go.

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And let me, let me back up.

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, I don't want you to throw out the

rules, but if it's, maybe you throw

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out the rules for an episode or two.

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Maybe you throw out the rules

while you get back into the groove.

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Maybe, you know, to get over

the hump of feeling stuck, you

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throw out the fucking rules.

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If you haven't recorded in three months,

just fucking record, just get on there

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and talk, just get on there and talk.

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So, Right now, I haven't recorded

in a while, when I originally

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started this podcast, I was going

to, uh, record it in seasons.

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I was going to, you know,

like, and things have changed.

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I still feel like I haven't

really gotten my groove in how I

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want to show up on the podcast.

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I'm just trying a bunch of

different things, and that's okay.

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But one of the things that I knew coming

into today where I'm in the middle, like

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I'm doing a coworking session with one

of my group programs where we're working

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on launching our podcast for the fall.

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And I came to the group, to the coworking

session with the intention, I'm going to

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record a podcast episode and get it done.

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And I don't really know

what I want to talk about.

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I don't have a perfectly

planned out season.

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I don't have any notes.

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I don't have a perfectly

planned out episode.

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I'm not really sure what I'm leading

people into what I'm selling, but

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you know what, it's just one of those

times that you just got to talk.

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You got to break the seal.

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I don't know if you know what

breaking the seal is in drinking

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terms, but it's, you know, when you

are drinking, you're out with your

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friends having beers or something.

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And as soon as you break the seal of

going to the bathroom, you have to

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continually keep going to the bathroom.

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So you try not to break the seal

so that you're not always in

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the bathroom when you go out.

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Um, so yeah, there's my little

Tidbit on breaking the seal, but when

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it comes to your podcast and when

you break the seal of keeping your

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mouth shut and you just talk then it

helps everything to start flowing.

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People do this, writers

do this all the time.

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There's that website, 750words.

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com, that is literally intended for

you to break the seal of your silence.

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And once you start writing, the

idea is the practice of writing.

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And once you start writing, then the

things after 750 words, maybe the right

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things are ready to come out by then.

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It's the same with talking one

thing I highly recommend doing.

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If you're too afraid to break the seal

on an actual podcast episode, voice

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note yourself, do it in voice notes.

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Be totally fine.

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So if you're feeling like shit, I don't

know what I want to say, then , before

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you start recording your podcast

episode, go to your voice notes.

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And talk about it.

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Go to your voice notes, talk about

it, talk it over with yourself.

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If, if anybody gets a hold of my

voice notes, like, , I'm crazy.

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I am crazy in my voice notes.

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, I literally talk to myself all the time.

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And I'm such , an audio processor

that It helps me to get, to move

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through things, to get through things.

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So sometimes that's what you need

to do in order to process your,

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to get through your episode.

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So those could be some of the things.

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If you don't know what to

say, explore those things.

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Like why, like what is,

what's actually happening?

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What are the reasons why

you're finding yourself?

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Stuck.

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It usually has to do with you

just don't really love the format

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that you came up with and you're

just doing the shit because That's

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what you think that you should do.

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You're following advice of someone

or you're just trying to do it too.

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Perfect You're trying to make every

episode be Something and it just doesn't

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need to be something every episode does

not have to be revolutionary It doesn't.

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And that's just the truth of it.

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So if you're in this place,

you should just start talking.

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I highly advise that you

show up and just talk.

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And I hope that this was helpful.

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And you know what, I will, here's, I will

leave you with one last, one last tip on

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getting the content creation will going

when it comes to creating an episode.

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Out of nowhere, whenever you're

feeling stuck is answer a question.

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What questions are people asking?

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You can, you can answer questions

that are come from online.

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What's the, there's a questions,

I don't know, answers.

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com or something like that.

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Um, I don't really know what I'm talking

about, but there's, you know, you can

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go on social media, type in your topic.

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I can go in a Facebook group and type in

my topic podcast, and I could see what

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questions people are asking around it.

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And once I see that, then I can

create a whole episode around it.

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And it'd be really easy

for me and helpful for me.

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So those are the things that I want

you to keep in mind, like drop the

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perfectionism, show up and talk.

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It's a muscle.

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You're going to get better at it.

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You're going to get better at showing

up and talking and being able to

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do all those things that I teach,

like seating yourself, talking

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about your clients, telling a story

so that you're more personable.

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Like you're going to get better

at it the more that you do it,

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but you can't get better at it.

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If you don't.

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Practice and do it and show

up and do it and who cares,

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who cares what it sounds like?

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Who cares if it wasn't your best,

most groundbreaking podcast episode?

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And by the way, the episodes that people

resonate with the most are usually

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not the ones you think are the best.

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And that's just how it is.

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I don't know why.

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It's just how it is.

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So I hope that you took something from

this as always come over and say hi to

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me on Instagram at Angie M Jordan or

answer or ask me any questions in my DMs.

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I'm happy to chat with you there and I

hope that you have a good day, whatever

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day that you're listening to this.